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The HCAOA Weekly is a brief update that will be distributed to HCAOA members each week. This communication complements our quarterly newsletter, The Voice, and will provide a vehicle for ensuring a regular flow of information on a more frequent basis. With ever evolving information in the home care industry, we want to ensure the lines of communication remain open and members have a source for quick, valuable news at their fingertips.
Table of Contents

Member News

Chapter News

Congressional Update

Congressional Corne

Member News

Don’t Miss Keynote Speaker, Alyssa Dver at the 2018 HCAOA Annual Leadership Conference!

A must-attend event for the home care industry, the 2018 HCAOA Annual Leadership Conference is scheduled to take place in Washington, DC on September 22-25. We encourage home care providers to attend this year’s conference, which focuses on The Voice of Home Care for American Families: Advocating For Our Seniors.
During the event, conference participants will have the opportunity to learn about the latest home care innovations, business strategies, as well as best practices and methods.
This year, Chief Confidence Officer and author, Alyssa Dver, will deliver the keynote address: “The Science of Confidence: Understand. Build. Spread” on Sunday, September 23. During her presentation, Alyssa will share insights to help audience members discover how the brain processes confidence and the triggers that fuel or challenge it as well as get tools and tips to gain sustainable confidence at work – and home.
Alyssa is the expert on The Neuroscience & Social Secrets of Confidence. She’s the co-founder of the American Confidence Institute and author of 6 books, including her latest: “Kickass Confidence: Own Your Brain. Up Your Game.”
In her keynotes and workshops, Alyssa entertains, educates and empowers audiences so they can better control their own and other people’s confidence. Clients include IBM, Staples, Pepsi, Royal Bank of Canada, and many more. She also teaches staff and students at MIT, Wharton and other colleges. Prior to ACI, Alyssa built a successful career as a Chief Marketing Officer for seven tech companies and was CEO for an international marketing firm. An innovation junkie, Alyssa has started and sold two of her own companies and is a perpetual Board Advisor to select startups.

In addition, you can receive continuing education credits for attending the conference!  
The Home Care Association of America is now a recognized continuing education provider for Certified Senior Advisors. Attendees of the HCAOA Annual Leadership Conference will receive three (3) continuing education credits for their participation in the event.
The Society of Certified Senior Advisors (SCSA) educates and certifies professionals who work with seniors. The Certified Senior Advisor (CSA)® credential applies to professionals who are able to demonstrate their competence and knowledge of working with older adults into their professional practices. By creating a network of qualified professionals, SCSA strives to create a strong and safe environment for seniors and those working with them. Accredited by the American National Standards Institute (ANSI) and the National Commission for Certifying Agencies (NCCA), the CSA credential applies to professionals in all areas of the aging industry.

Please click here to learn more about our conference speakers and schedule, or click here to register as an attendee today!

The Housing Deadline Has Been Extended Through This Friday! Book Your Room for the HCAOA Annual Leadership Conference Today!

HCAOA has secured an outstanding rate of $225 plus tax per night from the Wardman Park Marriott.
Reservations can be made by calling 1-800-228-9290 or by clicking here.
Please book your accommodations by this Friday, September 7 at 5:00 pm ET. Mention that you are an attendee of the HCAOA Annual Leadership Conference to ensure you receive our discounted rate.
We look forward to seeing you in Washington, DC this fall!
Heffernan Insurance Brokers provides comprehensive insurance programs for homecare agencies. Whether you’re a startup, rapidly growing, or a mature agency, Heffernan has developed exclusive insurance programs for work comp and commercial liability dedicated to homecare businesses, covering all states and agency sizes. Get a free quote today at

Only A Few Exhibit Spaces Remain, Secure Your Spot at the Annual Leadership Conference!

Made up of over 2,700 business owners from communities across the country, HCAOA members represent millions of dollars in purchasing power each year. If you are a company that serves the home care market, you don't want to miss the opportunity to interact directly with company decision makers at an event that is guaranteed to attract top home care industry leaders!
The HCAOA Annual Leadership Conference allows vendors to simultaneously introduce their company's latest products and services, and gain valuable feedback from potential customers. This ability to reach an ever-expanding audience can cultivate new leads, increase sales metrics and help your company build new relationships.
Who Attends the Conference?
Our conference is unlike any other national home care industry meeting because participants are company leaders who are intent on expanding services within their individual markets across the country. With a variety of event opportunities throughout the conference -- trade show breaks, meal functions and an opening night reception -- there is no shortage of platforms to interact with key decision makers and drive your brand's message to conference participants.
Booth selections have already begun, however there are still a few remaining exhibit spaces available in the exhibit hall. To learn more about exhibit and sponsorship opportunities, please see the 2018 Annual Leadership Conference Sponsorship Prospectus. Opportunities are going quickly, reserve your spot at the Annual Leadership Conference today!
Many thanks to our current 2018 Annual Leadership Conference exhibitors and sponsors!
The need for mobile printing has never been greater Now you can print full-page documents practically anywhere – from your smartphone, tablet or laptop. Learn how printing at the point of care is saving clinicians time and helping with compliance, while improving productivity patient safety. Try a full-page mobile printer for free.

This Sunday is Grandparents Day!

Beginning in 1979, the United States has celebrated National Grandparents Day every Sunday after Labor Day. The purpose of the holiday, as stated in the preamble to the statute, is "to honor grandparents, to give grandparents an opportunity to show love for their children's children, and to help children become aware of the strength, information, and guidance older people can offer."
Of course, not all recipients of in-home care may be grandparents. However, if it is known that a client has grandchildren, this day is wonderful opportunity to engage with clients and strengthen the client-caregiver relationship. Caregivers may want to encourage clients to share pictures or stories of their grandchildren, should they feel comfortable doing so. If not, something as simple as wishing them a “Happy Grandparents Day!” can be enough to remind them they are appreciated and bring a smile to their faces.
Visit for ideas and information on ways that you and your caregivers can get involved.

HCAOA Webinars

Caregiver Retention Strategies

Date and Time*: September 6 at 3:30 PM ET
Description: HCAOA and CareAcademy, one of our preferred caregiver training vendors, are launching a 3-part webinar series focused on Caregiver Recruiting, Onboarding, and Retention. This second webinar in this series will focus on caregiver retention strategies, with a panel of successful Private Duty Home Care Agency owners sharing their insights and best practices, as well as answering your questions live.
Registration Details: When you register for this series you will automatically be enrolled in all three webinars. The webinar link will be the same for all three webinars. If you register after a session has passed, you will be registered for all future sessions. Replays of past sessions will be made available on the CareAcademy website.
Click here to register for this webinar series.
Reducing Hospital Readmissions in Dementia Patients

  • Katherine Vanderhorst, RN-BC, BSN, President, C&V Senior Care Specialists
  • Dr. Amy Craven, PT, MS, DPT, Vice President, C&V Senior Care Specialists
Date and Time: October 9 at 3:00pm EST 

Description: In the US 1 in 7 hospital admissions of people with Alzheimer’s are potentially avoidable and cost Medicare $2.6 Billion annually. This presentation will address caregiver education to recognize the behavior issues and teach strategies to deal with the behaviors that can ultimately reduce avoidable hospitalizations, improve patient outcomes, and lower costs.
At the completion of this session, participants will be able to:
  1. Recognize cognitive issues versus non-compliance.
  2. Utilize strategies to determine causes of behaviors in ADRD individuals.
  3. Employ strategies to successfully deal with identified issues.
Click here to register for this webinar.
How to CREATE the Caregiver Team You NEED

Speaker: Linda Leekley, Founder & CEO, In The Know Caregiver Training 

Date and Time: October 23 at 1:00pm EST 

Description: Finding qualified caregivers is a huge challenge. So, stop looking for "qualified" people. Instead, hire caregivers with the “right stuff” who are in it for the right reasons. We can show you how to take the right people from zero to qualified quickly by using targeted screening, caregiver certification, professional training and a little inspiration so you can CREATE the caregiver team you NEED.

After attending this ever, participants will be able to:
  • Pre-screen potential hires to find caregivers with the “right stuff” who are in it for the right reasons.
  • Evaluate professional caregiver training providers and caregiver certification programs that meet the needs of the agency and its caregivers.
  • Develop a system that takes the right hires from zero to qualified in a short time. 
Click here to register for this webinar.
Past HCAOA webinars are available in the online store.

Dominion National Dental and Vision Plans Now Available Through HCAOA

HCAOA Joins with Dominion National to Offer Dental and Vision Benefits
HCAOA is proud to announce that we are now offering Dominion National dental and vision plans! The plan coverage is available nationwide to you, your employees and your clients!
Dominion is a leading provider and administrator of dental and vision benefits plans. They recognize the unique nature of the home care industry and have designed plans and programs that work for you. We are seeking a better way to serve you through a variety of plans and exceptional service so that you can focus on serving your clients.

This exclusive program is made available through HCAOA and offers dental and vision benefits directly to home care providers like you who are self-employed, to your employees if you are not currently offering a dental or vision benefit and to your clients and their families who may be looking for additional benefits. This is a great opportunity for you to offer a vision and dental benefit to your staff and a value added benefit to your clients and their families.

To learn more, please see this informational flyer or visit Please share this information with your employees and clients so that they can begin taking advantage of this great offer today!

Get the latest insights, trends, and analyses of the private duty home care industry. For the 9th year, Home Care Pulse has partnered with the HCAOA to produce the most comprehensive national study for the industry. The study includes reports on finance, sales & marketing, operations, recruiting & retention, and client experience aspects of home care businesses. It also includes articles from industry experts providing, their insight on successfully navigating through the challenges home care owners are facing and on positive trends impacting home care.
Click here to order your copy today!
Chapter News

HCAOA California

2455 (Kalra): Contact the Governor’s Office Today!

Despite the best efforts of HCAOA, its members at the grassroots level and its lobbyists, we could not prevail upon the California State Senate to defeat AB 2455, the bill by Assembly Member Ash Kalra (D-San Jose). It was approved on a 23-14 vote. AB 2455 awaits further action by the California State Assembly but it is unlikely that the Assembly will defeat the bill.
This means the bill will advance to Gov. Jerry Brown's desk for final consideration, which will occur no later than September 30. Gov. Brown vetoed a similar bill, AB 1513 (Kalra), last year on the final day for him to consider it. The only difference between last year's bill is the information allowed to be gathered (name and cell phone) from Home Care Aides who do NOT "opt out" of such information being shared and will apply to newly-registered Home Care Aides and current Home Care Aides when they renew their registration.
HCAOA is continuing to fight for the privacy of our caregivers by opposing AB 2455. We can't accomplish this without your help and action. Contact the Governors' office by calling (916) 445-2841 and ask the Governor to veto the bill. Below are some talking points you can use when voicing your opposition.
Talking Points:
  • AB 2455 is blatantly inconsistent with Article 1, Section 1 of the California Constitution, which states clearly Californians' rights to " and liberty, acquiring, possessing, and protecting property, and pursuing and obtaining safety, happiness and privacy."
  •  There is absolutely no state interest that justifies the disclosure of one's personal information and requires an individual to take an action to "opt out" in order to stay protected.
  • The Department of Finance has noted its opposition to the bill, estimating a $600K cost the for the first year to implement this policy, with subsequent years of $300K ongoing.
  • A California domestic violence organization, Women Escaping a Violent Environment (WEAVE). Opposes the bill, stating: "Requiring the disclosure of any private worker's...telephone number maintained in confidence by the State of California for compliance purposes is a breathtaking invasion of his or her constitutional right to privacy."
If you have any questions, please contact In advance, thank you for your efforts on this matter. 

HCAOA South Carolina

Chapter Meeting Registration is Now Open!

Join us for the first ever meeting of HCAOA South Carolina! Meet with other South Carolina home care providers to discuss upcoming chapter activities, in addition to learning more industry practices specific to South Carolina.

Date: Wednesday, October 3
Time: 10:00 am – 1:00 pm
Location: Brookland Baptist Convention Center | 1066 Sunset Boulevard, West Columbia, SC 29169
Cost: $20 for members, $40 for nonmembers

Marcus M. Jackson, Field Manager, South Carolina Department of Health and Environmental Control

Representing South Carolina Community Long Term Care (CLTC):
  • Nicole Mitchell – Threatt, Program Director for Long Term Living
  • Tony Matthews – Supervisor of Provider Relations
  • Rhonda Feaster – Manager of Systems Technology and Reporting Team  
  • Dustin Welch – Program Coordinator II PRIME
Click here to register!

HCAOA Connecticut

2018 Fall Program: The Future of Home Care in Connecticut
Please join your fellow members, employer-based home care providers, industry colleagues and others for an educational program sponsored by the Home Care Association of America Connecticut and the Association of Connecticut Homecare Agencies. We are pleased to invite the leaders of the Aging, General Law and Labor and Public Employees committees of the General Assembly, which set policy affecting home care in the state of Connecticut.
When: Wednesday, September 12, 2018 | 8:30-10:30AM
Where: Elim Park | 140 Cook Hill Road | Cheshire, Conn.
Cost: $35 for members, $50 for non-members

8:30 am Registration and continental breakfast
9:00 am Introduction of organizations, sponsors and speakers
9:15 am Program
10:00 am Discussion, questions and answers
10:30 am Adjourn
Invited Speakers
Sen. Kevin C. Kelly  (R-Stratford), Co-Chairman, Aging Committee,
Rep. Joseph C. Serra (D-Middletown), Co-Chairman, Aging Committee
Sen. Joan Hartley (D-Waterbury), Chair, Commerce Committee
Rep. Michael D'Agostino
(D-Hamden), Co-Chairman, General Law Committee
Sen. Edwin A. Gomes
(D-Bridgeport), Co-Chairman, Labor and Public Employees Committee
Sen. Craig Miner
(R-Litchfield), Co-Chairman, Labor and Public Employees Committee
Rep. Robyn A. Porter
(D-New Haven), Labor and Public Employees Committee

Click here to register!

HCAOA Illinois

Today is the Last Day to Register Online for the 2018 Private Duty Symposium!
Under partnership between Illinois HomeCare & Hospice Council, LeadingAge Illinois and the Home Care Association of America, the fifth annual Private Duty Symposium brings together experts and thought leaders in the home care industry to inform, inspire and enlighten attendees.
Wednesday, September 12, 2018 | 9:00 AM - 4:00 PM
Holiday Inn and Tinley Park Convention Center
18501 Convention Center Drive 
Tinley Park, IL 60477
Registration Fees
Early bird by August 13, 2018
Member: $95
Non-Member: $145
After August 13, 2018
Member: $125
Non-Member: $175
After September 5, 2018 and on-site
Member: $150
Non-Member: $200
8:15 am Registration Opens
9:15 am
Private Duty Home Care in Health Care Continuum: Allen Hager, Executive Chairman, Right at Home
10:15 am Break with Vendors
10:30 am
Defensive Documentation: Adam Guetzow, David Alfini, and Aimee Delaney, Partners, Hinshaw & Culbertson, LLP
11:30 am Lunch
12:15 pm

Breakout Sessions
  • Advanced Home Care Roles for Quality Care & Quality Jobs: Anna Ortigara, Organizational Change Consultant, PHI
  • Back 'N Business: Bill Siomos Sr. Director Rehab, HealthPRO Heritage
  • Attract, Convert, Close & Delight Your Prospects with Inbound Marketing: Nicole Wagner, Internet Marketing Director, Stevens and Tate
  • Mitigating Risk and Client Driven Litigation for the Homecare Provider: Adam Guetzow, David Alfini, Aimee Delaney, Hinshaw & Culbertson, LLP
  • Establishing Partnerships and Best Practices with Assisted Living: Jackie Sander, Executive Director, The Birches Assisted Living; Diane Oremovich, Health and Wellness Administrator, Peace Village; Nancy McCaffrey, Director of Senior Housing Development, Terra Vista of Oakbrook Terrace;and Jack Kreger, Owner, Home Care Management Advisors
1:25 pm Breakout Sessions (same as above)
2:25 pm Break with Vendors
2:45 pm IDPH Update: Karen Senger, RN, BSN, Division Chief, IDPH (joining us by phone)

For more information or to register for this event, please visit click here.

HCAOA Arizona

Upcoming Meeting – Save the Date!
Please save the date for the next HCAOA Arizona meeting!
Date: Thursday, October 4
Time: 11:30 am – 1:00 pm
Topic: Medical Marijuana: What Employers Should Know
Guest Speaker: Roscoe Mutz, Attorney from Farhang & Medcoff Law Firm

Roscoe Mutz is an attorney in the litigation practice group at Farhang & Medcoff, where he focuses primarily on employment law, including both disputes and handbook/policy drafting, legal compliance issues involving HIPAA, wage and hour issues, and the Arizona Medical Marijuana Act, and commercial litigation. 
There will also be updates from the HCAOA Annual Leadership Conference and a follow-up on legislative outreach efforts.
Congressional Update

Tax Cut 2.0

Congressional lawmakers dealing with tax policy have their eyes on the November midterms as they map out legislation for the rest of the year. The post-election period may be a good time to pass legislation that would retool the Internal Revenue Service, expand retirement provisions, or even make technical corrections to the 2017 tax law (Pub. L. No. 115-97).
While the Senate is unlikely to act before election day, Republican leaders in the House will decide soon whether to go ahead. Ways and Means Committee Chairman, Kevin Brady (R-Texas) wants to move on a tax cut 2.0 package in September that would make permanent the individual tax cuts in the 2017 tax law and would include provisions on retirement savings and innovation. Brady said yesterday that the 2.0 package will be marked up in committee the week of September 10.
Senate Finance Committee Chairman Orrin G. Hatch (R-Utah) will likely reach out to Democrats in the coming weeks to discuss what type of tax package might get the minority’s support. Hatch has said he wants to move on a package of bills that would overhaul the IRS, while Senate Democrats including Benjamin L. Cardin (D-Md.) want a miscellaneous tax bill before the end of the year.

Trump Issues Executive Order to Promote Retirement Options

On August 31, President Donald Trump signed an executive order directing the federal government to make it easier for small businesses to join together to offer employees retirement savings.
The order includes a request to open multiple employer plans, or MEPs. MEPs are a type of retirement plan in which small businesses join together to offer saving plans to employees. Opening the plans would mean eliminating or loosening a requirement under current law that the employer participants must have a connection, like branches of the same franchise. Open MEPs are currently a cornerstone of a bipartisan retirement bill in Congress, the Retirement Enhancement and Savings Act. The legislation, introduced by Orrin Hatch (R-Utah) and Ron Wyden (D-Ore.) in the Senate (S. 2526) and Rep. Mike Kelly (R-Pa) in the House (H.R. 5282), initially gained traction when it was introduced but has since stalled in committee.
The action will come as the first retirement policy set forward by the administration, which has focused primarily on rolling back President Barack Obama’s retirement policies.
Congressional Corner

The Judge is on the Hill

On September 4, the Senate Judiciary Committee began hearings for Donald Trump’s second nominee to the high court, Judge Brett Kavanaugh. Day one was off to a rocky start with Democrats calling for a delay in the hearings due to a lack of time to review documents and to secure documents from the White House.
Brett Kavanaugh is President Donald Trump’s pick to replace Anthony Kennedy on the Supreme Court. He is a judge on the DC Circuit Court of Appeals, served in both Bush administrations, went to Yale and Yale Law, and clerked for Kennedy. He is 53 years of age.
The hearings are projected to continue for the next several days, but he is expected to be confirmed.

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