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The HCAOA Weekly is a brief update that will be distributed to HCAOA members each week. This communication complements our quarterly newsletter, The Voice, and will provide a vehicle for ensuring a regular flow of information on a more frequent basis. With ever evolving information in the home care industry, we want to ensure the lines of communication remain open and members have a source for quick, valuable news at their fingertips.
Table of Contents

Member News

Chapter News

Congressional Update

Congressional Corne

Member News

2018 HCAOA Annual Leadership Conference Registration is Live!

A must-attend event for the home care industry, the 2018 HCAOA Annual Leadership Conference is scheduled to take place in Washington, DC on September 22-25. We encourage home care providers to attend this year’s conference, which focuses on The Voice of Home Care for American Families: Advocating For Our Seniors.
During the event, conference participants will have the opportunity to learn about the latest home care innovations, business strategies, as well as best practices and methods.
This year, Chief Confidence Officer and author, Alyssa Dver, will deliver the keynote address: “The Science of Confidence: Understand. Build. Spread” on Sunday, September 23. During her presentation, Alyssa will share insights to help audience members discover how the brain processes confidence and the triggers that fuel or challenge it as well as get tools and tips to gain sustainable confidence at work – and home.
Alyssa is the expert on The Neuroscience & Social Secrets of Confidence. She’s the co-founder of the American Confidence Institute and author of 6 books, including her latest: “Kickass Confidence: Own Your Brain. Up Your Game.”
In her keynotes and workshops, Alyssa entertains, educates and empowers audiences so they can better control their own and other people’s confidence. Clients include IBM, Staples, Pepsi, Royal Bank of Canada, and many more. She also teaches staff and students at MIT, Wharton and other colleges. Prior to ACI, Alyssa built a successful career as a Chief Marketing Officer for seven tech companies and was CEO for an international marketing firm. An innovation junkie, Alyssa has started and sold two of her own companies and is a perpetual Board Advisor to select startups.
Please click here to learn more about our additional conference speakers, schedule and registration. 

Click here to register as an attendee today! 
Travel with Every Attendee Throughout the HCAOA Annual Leadership Conference and Beyond – Sponsor the Registration Bag!

Made up of over 2,700 business owners from communities across the country, HCAOA members represent millions of dollars in purchasing power each year. If you are a company that serves the home care market, you don't want to miss the opportunity to interact directly with company decision makers at an event that is guaranteed to attract top home care industry leaders!
Market your services to HCAOA members at the Annual Leadership Conference by sponsoring the Registration Bag! See more information about the sponsorship package below.
Registration Bag Sponsorship
Travel with each attendee throughout the Conference and beyond by sponsoring the HCAOA registration bag. A bag is given to each registered attendee.

Sponsor will receive:
  • Sponsor logo on front of registration bag
  • 8x10 Exhibit Booth
  • Sponsor ribbons for all registered company personnel
  • Recognition in the Conference Program
  • Company name and logo with link on the HCAOA Conference website
  • Recognition on Leadership Conference Signage
  • Complimentary use of one (1) pre-show & one (1) post-show Leadership Conference Attendee List
To learn more about exhibit and sponsorship opportunities, please see the 2018 Annual Leadership Conference Sponsorship Prospectus. Opportunities are going quickly, and the exhibit hall is nearly fifty percent sold, so reserve your spot at the Annual Leadership Conference today!
Thank You to our current 2018 Annual Leadership Conference exhibitors and sponsors!

80th Anniversary of the Fair Labor Standards Act

This week the U.S. Department of Labor’s Wage and Hour Division celebrates the 80th anniversary of the Fair Labor Standards Act.
This landmark legislation established the minimum wage, the 40-hour workweek, and overtime – bedrock principles in today’s working America. Today, the U.S. Department of Labor (DOL) has combined education and enforcement work to educate employers about their responsibilities, and to drive compliance with this law. The DOL believes that most employers want to comply. They simply need to know how.
The DOL is developing new ways to provide information about the law’s requirements and agency services, and have updated their online resources. New strategies such as the PAID self-audit program ensures that the DOL remains current with its resources focused on where they’ll do the most good.
Please take a moment to become familiar with the PAID program. If you have any questions, or would like additional information, you may speak confidentially with a trained WHD professional at 866-4US-WAGE, or visit for more information.

Important New Medicare Card Mailing Update

Wave 3 Begins, Wave 1 Ends

The Centers for Medicare & Medicaid Services (CMS) has started mailing new Medicare cards to people with Medicare who live in Wave 3 states: Arkansas, Illinois, Indiana, Iowa, Kansas, Minnesota, Nebraska, North Dakota, Oklahoma, South Dakota and Wisconsin. We continue to mail new cards to people who live in Wave 2 states and territories (Alaska, American Samoa, California, Guam, Hawaii, Northern Mariana Islands, Oregon), as well as nationwide to people who are new to Medicare.
At this time, CMS has finished mailing most cards to people with Medicare who live in Wave 1 states: Delaware, District of Columbia, Maryland, Pennsylvania, Virginia, and West Virginia. If someone with Medicare says they didn’t get a card, you should instruct them to:
  • Sign into to see if CMS has mailed their card. If so, they can print an official card.
  • Call 1-800-MEDICARE (1-800-633-4227). There might be something that needs to be corrected, such as updating their mailing address.
In order to ensure no disruption in services to people with Medicare, healthcare providers and suppliers can use either the former Social Security number-based HICN or the new alpha-numeric Medicare Beneficiary Identifier (MBI) for all Medicare transactions through December 31, 2019.

Check this website as the mailings progress. Please continue to direct people with Medicare to for information about the mailings and to sign up to get email about the status of card mailings in their state.
CMS is committed to mailing all new cards by April 2019.

HCAOA Caregiver of the Year Award – Submission Process Now Open!

2017 Caregiver of the Year Award Winner: Vicky-Lee Layden, Right at Home, Sarasota, FL
Do you have a caregiver in your company who has consistently gone above and beyond the call of duty? Have they exhibited compassion, empathy, and respect in the delivery of care to your clients and their families? Have they improved the quality of life, exemplified extraordinary commitment, acknowledged and met the needs of your clients and families? If so, the HCAOA encourages you to nominate a member of your staff to be considered for the HCAOA Caregiver of the Year Award!

HCAOA will announce the Caregiver of the Year Award during the Annual Leadership Conference The award will be presented during the Annual Business Meeting on September 24. The winner will receive a cash prize of $1,000 as well as $500 towards their travel to the conference.

The Caregiver of the Year Award is open to member companies. However, only one nomination per member company is permitted. Both the final award recipient and nominator must be available to attend the conference. Submit your nominations today!

Please review the information below on eligibility and criteria for submitting nominations.
Purpose of the Award
The Caregiver of the Year Award recognizes the caregiver from a member company who demonstrates extraordinary commitment to the delivery of quality care to clients and their families.
Any caregiver from a member company may be nominated. However, there is a limit of one nomination per company. Both the award recipient and the nominator must be able to attend the Annual Leadership Conference in Washington, DC on September 22–25, 2018.

Nominees should demonstrate the following characteristics:
  • Exemplifies extraordinary commitment to clients and families while following company policies and procedures
  • Shows compassion, empathy and respect in the delivery of quality care for clients and families
  • Acknowledges and meets the unique physical, emotional and practical needs of clients and families
  • Improved the quality of life for clients and families
  • Nominator must be a Voting member of HCAOA
Faces of Caregiving
Please note that while filling out this nomination form, you will also be able to nominate your caregiver for the HCAOA Faces of Caregiving campaign. Faces of Caregiving is a storytelling project focused on showing the incredible work professional caregivers do every day: their dedication, compassion, and the extraordinary value they bring to the jobs they fill and families they serve. In the event that your nominee isn’t selected for the Caregiver of the Year Award, that caregiver could still be featured in Faces of Caregiving, should you opt to enter him or her for consideration. Nominations for the Caregiver of the Year Award must be submitted by July 27, 2018.

Click here to nominate a caregiver today!

HCAOA Webinars

The Top Ten Tech To-Dos of the Highly Successful Home Care Agency


  • Marissa Snook, Managing Director, corecubed
  • Amy Selle, Managing Director, corecubed 
  • Stacie Gillespie, SEO Manager, corecubed
Date and Time: September 5 at 3:00pm EST 
Description: Totally married to change, our healthcare at home landscape is evolving as demographics shift towards more people reaching the age where care might be needed, and as technology jumps ahead with social and business integration and solutions. What are the most important things to do that make the most impact for a successful home care agency? Attend this webinar to learn:
  • To emphasize the expanding role that technology plays in reaching and connecting with potential clients, referral sources and the public
  • To define the best practices in digital marketing, and how those practices integrate with agency operations for maximum success 
  • To present a clear diagram of a strategy for success using technology as a tool for reaching and securing new clients and referral sources.
Click here to register for this webinar.

Past HCAOA webinars are available in the online store.

2018 Home Care Benchmarking Study

Get the latest insights, trends, and analyses of the private duty home care industry. For the 9th year, Home Care Pulse has partnered with the HCAOA to produce the most comprehensive national study for the industry. The study includes reports on finance, sales & marketing, operations, recruiting & retention, and client experience aspects of home care businesses. It also includes articles from industry experts providing, their insight on successfully navigating through the challenges home care owners are facing and on positive trends impacting home care.
Click here to order your copy today!
Chapter News

HCAOA Virginia     

Conference Call Tomorrow
Please join your fellow home care providers for the next HCAOA Virginia conference call.
Date: Thursday, June 28
Time: 1:00 PM Eastern 
To receive the call-in information, please register using the link below. During this meeting we will be discussing the following issues:
  • Introducing Chapter Leadership
  • Chapter Goals
  • Future Meetings
  • Membership - Reasons to Join
  • Home Care Updates/Successes
If you have any questions, please contact Manager of Chapter Services, Nataly Schwartz at or 202-508-3872.
Click here to register!

HCAOA Arizona

Chapter Meeting Encourages Advocacy

On June 12, HCAOA Arizona met to discuss the state of home care in Arizona and how the chapter can advocate on behalf of home care providers in the state. In attendance was Rep. Heather Carter who addressed the group about the importance of connecting with their local legislators.
Rep. Heather Carter addressing attendees at the HCAOA Arizona chapter meeting.

HCAOA Georgia

Chapter Meeting a Success

On June 14, HCAOA Georgia met at the Georgian Terrace Hotel in Atlanta. Guest speaker Risa Baker discussed with attendees the importance of running your business, while always having the end in mind. She provided strategies to ensure that your business is viable and attractive if your exit plan is to sell.

Afterwards, chapter lobbyist Rusty Paul discussed issues going on in the state along with chapter member and GA Rep. Jesse Petrea. Among the issues discussed was the recent fingerprinting bill, SB 406. The meeting also included an update from HCAOA lobbyist Pat Cooney regarding federal issues impacting home care.

HCAOA Florida

Upcoming Chapter Meeting

Join us for the next HCAOA Florida meeting!

Date: Thursday, August 16
Location: Hilton Garden Inn Orlando | 11400 Marbella Palm Court, Orlando FL

Preliminary Agenda
(10AM-4PM, Session Times To Be Determined)
  • Worker's Comp: Understanding the financial impact on employers, claims management and accident investigations
  • Electronic Visit Verification: Explanation of new state requirements and software programs approved by AHCA
  • Financial Caregiving and Elder Financial Abuse: Learn about options that would protect your company and clients from financial fraud
  • Lunch
  • AHCA Speaker
  • Using The Web for Client and Caregiver Recruitment
  • Business Meeting
Click here to register!


Want to Get Involved?

Help shape the future of HCAOA Texas, and have your voice heard! We are looking for members interested in helping to lead the chapter. If you are interested in this leadership opportunity, or want more information, please contact Manager of Chapter Services, Nataly Schwartz at
Keep an eye on your inbox for more information regarding HCAOA Texas!
Congressional Update

Final Rule Issued for Association Health Plans

On June 19, the U.S. Department of Labor issued a final rule meant to help millions of working Americans gain access to quality, affordable health insurance for themselves and their families. A press release issued by the DOL states that Association Health Plan (AHP) reform will address many of the inequities between small and large businesses in access to that coverage.
The final rule is expected to allow small businesses greater ability to join together and gain many of the regulatory advantages enjoyed by large employers. Under the Department's new rule, AHPs can serve employers in a city, county, state, or a multi-state metropolitan area, or a particular industry nationwide. Sole proprietors as well as their families will be permitted to join such plans. In addition to providing more choice, the new rule makes insurance more affordable for small businesses. Just like plans for large employers, these plans will be customizable to tailor benefit design to small businesses' needs. These plans will also be able to reduce administrative costs and strengthen negotiating power with providers from larger risk pools and greater economies of scale.
The rule includes several safeguards. Consumer protections and healthcare anti-discrimination protections that apply to large businesses will also apply to AHPs organized under this rule. As it has for large company plans since 1974, the Department's Employee Benefits Security Administration will monitor these new plans to ensure compliance with the law and protect consumers. Additionally, States will continue to share enforcement authority with the Federal Government.
The Congressional Budget Office (CBO) estimates that millions of people will switch their coverage to more affordable and more flexible AHP plans and save thousands of dollars in premiums. CBO also estimates that 400,000 previously uninsured people will gain coverage under AHPs.
The new rule does not affect previously existing AHPs, which were allowed under prior guidance. Such plans can continue to operate as before, or elect to follow the new requirements if they want to expand within a geographic area, regardless of industry, or to cover the self-employed. New plans can also form and elect to follow either the old guidance or the new rules.
The final rule becomes effective August 20, 2018.
HCAOA is in discussions to consider developing an AHP for HCAOA members.
We need your input! Please click here to take a brief survey on this topic. 

Senate Briefing on BOLD Act to Address Alzheimer's

On June 20, the Senate Select Committee on Aging held a hearing titled “Changing the Trajectory of Alzheimer’s: Reducing Risk, Detecting Early Symptoms, and Improving Data.” The senators present at the hearing were Senator Susan Collins (R-ME), Senator Bob Casey (D-PA), Senator Walter Jones (D-AL), Senator John Cortez (D-NV), Senator Deb Fisher (R-NE) and Senator Elizabeth Warren (D-MA).
This hearing was a meeting about Alzheimer's as a disease and the potential impact of the BOLD Act. This legislation creates a public health infrastructure for treating the disease, including spreading education to training first responders what to do if they found someone lost due to memory complications. This legislation also is intended to target more funding for research into the disease and to try to specifically work on early detection.
At many times in the meeting the term ‘caregivers’ was mentioned. At one point, respite care for family members caring for seniors was discussed, including the need to remove barriers to such care. Training of all caregivers was emphasized.
The room was filled with Alzheimer's Association members wearing purple sashes. They had also during the day been lobbying Capitol Hill offices requesting Congress agree to the $425 million increase proposed in the bill for dementia related research.
Congressional Corner

Rep. Greg Walden (R-OR)

Greg Walden is a well-liked workhorse and an ally of Republican leaders who has a wide-ranging role shaping policy as chairman of the Energy and Commerce Committee.
Walden was a close ally of John Boehner during his speakership. Boehner tapped Walden after the big Republican victories in 2010 to manage the party’s transition to the majority.
Walden was born in The Dalles, which sits on the banks of the Columbia River in the north-central part of the state, and he was raised on a cherry orchard. His father served in the Oregon legislature. Walden worked as an aide to Republican Representative Denny Smith in the 1980s and also ran the family’s radio broadcasting business.
He served eight years in the state legislature (1989-97), including three as the House majority leader and two as the Senate assistant majority leader. Walden served on the Ways and Means Committee in the state legislature. Walden planned to run for governor in 1994. Three days before his planned campaign announcement, Walden and his wife found out about the heart condition of the son they were expecting, and he called off his plans. Walden’s son died one day after his birth.
In 1998, Republican Representative Bob Smith retired and Walden was well-positioned to succeed him. He won a majority of the vote in a four-candidate primary and then won the general election with 61 percent of the vote in Oregon’s most Republican district. His re-elections have been pro forma. Walden has captured at least two-thirds of the vote in each of his nine re-election bids, including 72 percent in 2016.

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