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The HCAOA Weekly is a brief update that will be distributed to HCAOA members each week. This communication complements our quarterly newsletter, The Voice, and will provide a vehicle for ensuring a regular flow of information on a more frequent basis. With ever evolving information in the home care industry, we want to ensure the lines of communication remain open and members have a source for quick, valuable news at their fingertips.
Table of Contents

Conference Details

Conference Exhibitors

Conference App

Congressional Lobby Day

Conference Details

It’s Not Too Late to Register for the 2018 HCAOA Annual Leadership Conference!

The 2018 HCAOA Annual Leadership Conference is being hosted in Washington, DC on September 22-25. This must-attend event for the home care industry is just around the corner – but there’s still time to register! Attendee conference registration will remain open in our online store, and onsite registration will also be available during the event.
HCAOA is encouraging home care providers to attend our 2018 conference, with the theme The Voice of Home Care for American Families: Advocating for Our Seniors. Throughout this popular event, attendees will be immersed in the latest home care innovations, business strategies and best practices.

Please click here to view our conference preview program, and click here to register as an attendee today! 
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Top 5 Reasons to Attend the 2018 HCAOA Annual Leadership Conference!

Here are the top 5 reasons why you won't want to miss this conference: 
  1. Keynote Speaker: Chief Confidence Officer and Author, Alyssa Dver
    During this year's event, conference participants will have the opportunity to learn about the latest home care innovations, business strategies, as well as best practices. This year, Chief Confidence Officer and Author, Alyssa Dver, will deliver the keynote address: The Science of Confidence: Understand. Build. Spread. Her latest of 6 books, Kickass Confidence: Own Your Brain. Up Your Game. was endorsed by some of the top business coaches and HR leaders. She's been published in BusinessWeek, Forbes, Entrepreneur, Readers Digest, etc. and as been interviewed by CNN Money, CNBC, The Boston Globe and NPR.
  2. Learn From Industry Leaders in Breakout Sessions
    Attendees will have the chance to participate in a wide range of breakout sessions throughout the conference. Many diverse topics will be covered, including technology in the home, caregiver shortages, leveraging customer reviews and public policy issues.
  3. The Technology Showcase!
    Back again this year, we will host the popular Technology Showcase. This conference element will feature an engaging general session designed to inform attendees about how the latest technology is impacting the home care industry and advancing how seniors receive care at home.
  4. Location, Location, Location
    The conference will be held at the Wardman Park Marriott Hotel in Washington, DC. Washington, DC is one of the world's leading destinations for travel and tourism. The city offers easy access and navigation through three airports, a world-class public transportation system, unique venues, award-winning hotels, and hundreds of free things to do.

    During your visit, explore the iconic monuments along the beautiful National Mall as well as the city's vibrant neighborhoods filled with character and charm. There's no shortage of entertainment, from outstanding shopping to the wonders of free museums to can't-miss theater to outdoor playgrounds like Rock Creek Park. DC's renowned dining scene is filled with culinary talent and variety, a fact proven when the city recently received its first Michelin Guide. For more information, visit

    HCAOA has secured an outstanding rate of $225 plus tax per night from the Wardman Park Marriott. Reservations can be made by calling 1-800-228-9290 or by clicking here. Please book accommodations as soon as possible and mention that you are an attendee of the HCAOA Annual Leadership Conference to ensure you receive our discounted rate.
  5. Education & Networking
    As the premier association representing the home care industry, HCAOA is committed to connecting and educating our members. We stay on top of the latest issues, have our finger on the pulse of future trends and keep our member companies informed. Whether providing training on the latest business strategies, technology or hosting our dynamic annual leadership conference, HCAOA enables our members to grow, advance workers' skills and meet the needs of America's seniors. Don't miss this opportunity to learn from industry experts as well as network with other members from around the country!
Please click here to learn more about our conference speakers and schedule, or click here to register as an attendee today! 

Receive Continuing Education Credits for Attending the Conference!

The Home Care Association of America is now a recognized continuing education provider for Certified Senior Advisors. Attendees of the HCAOA Annual Leadership Conference will receive three (3) continuing education credits for their participation in the event.
The Society of Certified Senior Advisors (SCSA) educates and certifies professionals who work with seniors. The Certified Senior Advisor (CSA)® credential applies to professionals who are able to demonstrate their competence and knowledge of working with older adults into their professional practices. By creating a network of qualified professionals, SCSA strives to create a strong and safe environment for seniors and those working with them. Accredited by the American National Standards Institute (ANSI) and the National Commission for Certifying Agencies (NCCA), the CSA credential applies to professionals in all areas of the aging industry.

Technology Showcase Returns This Year with a Focus on Family Caregivers

Sponsored By:

The Technology Showcase will return again this year as a general session that is designed to inform attendees about how the latest technology is impacting the home care industry and advancing how seniors receive care at home. In addition, this year’s session will feature a panel of speakers who will share unique perspectives of how innovations in technology have assisted family caregivers in coordinating and providing care for their loved ones. Don’t miss this unique opportunity to learn about the latest innovations in the home care industry! We have a dynamic panel of experts representing organizations supporting family caregivers and their loved ones.
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Attendees Will Have Access to These Can't-Miss Breakout Sessions!

Conference attendees will have the chance to participate in a wide range of breakout sessions throughout the conference. Take a look at the many diverse topics that will be covered throughout this event:
  • Home Care Math and Formulas
  • Correctly Classify and Defend Exempt Employees
  • Leveraging Customer Reviews
  • Avoiding Risky Pay Practices and Litigation
  • The New Medicare Advantage Benefits: What It Could Mean for Your Agency
  • Quality In-Home Senior Care is Not a Commodity: How to Sell In-Home Senior Care Based on Value - Not Price
  • Creating a Profitable Dementia Service Line
  • How to Increase Revenue, Customer Service, and Retention Through Community Based Services
  • Working with the Y Factor; Managing Millennials
  • 3 Quick Ways to Drive Up Your Census Without Driving Up Your Cost
  • The 1 Giant Roadblock
  • Know What to Expect for a Great Exit or for Funding Your Next Acquisition

Conference Schedule

Conference Exhibitors

We Appreciate Our 2018 Annual Leadership Conference Exhibitors and Sponsors!

2018 Conference Sponsors:
2018 Conference Exhibitors:
- Aging Life Care Association 
- AlayaCare
- Algorithmic Intuition Inc
- Axxess 
- AxisCare Software
- American Veterans Care Connection
- Brother Mobile Solutions
- Care Academy
- Caregivers Kitchen
- ClearCare
- E2E Health
- FirstLight Home Care
- Frax
- Generations Homecare System
- Hamilton CapTel
- Hireology
- Home Care Pulse
- HomesRenewed
- Honor 
- Institute for Professional Care Education
- In The Know Caregiver Training
- InPro Insurance Group
- Kaleida
- Kantime
- Live Oak Bank
- Littler
- Lua HIPAA Compliant Messaging
- MatrixCare
- Mertz Taggart
- MobileHelp, LLC
- Paradigm Claim Services
- Philadelphia Insurance Companies
- Preferred Benefit Consultants
- R. Jeffrey & Associates
- Relias
- Rowan Reputation Resources 
- Society of Certified Senior Advisors
- Sprint CapTel
- Sterling Talent Solutions
- True Link Financial 
- Veterans Care Coordination
- Vetty 
- VGM Advantage
- Wounded Warriors Family Support
Thank you all for your support, we’ll see you soon!
Conference App
This year's mobile app for the 2018 Annual Leadership Conference is going to be awesome! As a registered attendee/exhibitor, you should have received an email invitation to download the app. The invitation includes step-by-step instructions on how to download the app.
Here are just a few benefits the conference app has to offer:
  • Access the event schedule and customize your agenda with personal appointments.
  • See all the speakers, read their bios, and view their presentations. 
  • Check out the exhibitors and locate their booths more easily through an interactive map.
  • Get important updates through the app via push notifications.
  • See who's attending and share contact information by networking with other attendees.
If you have any questions regarding the conference app, please contact or (202) 508-3870.
Congressional Lobby Day

Congressional Lobby Day is Tuesday, September 25!

This component of the conference is a unique opportunity for members to understand the significance of advocating for the home care industry as well as the clients and families you serve.
  • The Public Policy Update session that is scheduled on Monday afternoon, September 24, will include advocacy training.
  • On Tuesday morning, September 25, participants will head to Capitol Hill for a Breakfast Briefing and a final briefing prior to the Hill visits with their congressional representatives.
  • Participation in the Congressional Lobby Day event is included in the conference registration fee.
Attention Lobby Day Participants: Look Out for an Email with Your Congressional Appointment Schedules!

Those who opted to participate in Lobby Day on September 25 should be receiving an email from Soap Box Consulting soon, which will provide your Congressional appointment schedules.

Home Care Association of America
444 N. Capitol Street NW, Suite 397, Washington, DC 20001
Phone: 800-22-HCAOA Email:  Website:

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