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The HCAOA Weekly is a brief update that will be distributed to HCAOA members each week. This communication complements our quarterly newsletter, The Voice, and will provide a vehicle for ensuring a regular flow of information on a more frequent basis. With ever evolving information in the home care industry, we want to ensure the lines of communication remain open and members have a source for quick, valuable news at their fingertips.
Table of Contents

Member News

Chapter News

Congressional Update

Congressional Corne

Member News

Don’t Forget to Book Your Accommodations for the Annual Leadership Conference! The Deadline is August 30

A must-attend event for the home care industry, the 2018 HCAOA Annual Leadership Conference is scheduled to take place in Washington, DC on September 22-25. We encourage home care providers to attend this year’s conference, which focuses on The Voice of Home Care for American Families: Advocating For Our Seniors.
During the event, conference participants will have the opportunity to learn about the latest home care innovations, business strategies, as well as best practices and methods.
The Conference will be held at the Wardman Park Marriott Hotel in Washington, DC. Washington, DC is one of the world’s leading destinations for travel and tourism. The city offers easy access and navigation through three airports, a world-class public transportation system, unique venues, award-winning hotels, and hundreds of free things to do.
During your visit, explore the iconic monuments along the beautiful National Mall as well as the city’s vibrant neighborhoods filled with character and charm. There’s no shortage of entertainment, from outstanding shopping to the wonders of free museums to can’t-miss theater to outdoor playgrounds like Rock Creek Park. DC’s renowned dining scene is filled with culinary talent and variety, a fact proven when the city recently received its first Michelin Guide. For more information, visit
During the event, conference participants will have the opportunity to learn about the latest home care innovations, business strategies, as well as best practices.
Also, don’t forget to book your accommodations for the Conference! The housing deadline is approaching! HCAOA has secured an outstanding rate of $225 plus tax per night from the Wardman Park Marriott. Reservations can be made by calling the Wardman Park Marriott at 1-800-228-9290 or by clicking here.
Note: Please book accommodations by August 30, 2018 and mention that you are an attendee of the HCAOA Annual Leadership Conference to ensure you receive our discounted rate.
Please click here to learn more about our conference speakers and schedule, or click here to register as an attendee today! 
We look forward to seeing you in Washington, DC this fall!
The need for mobile printing has never been greater Now you can print full-page documents practically anywhere – from your smartphone, tablet or laptop. Learn how printing at the point of care is saving clinicians time and helping with compliance, while improving productivity patient safety. Try a full-page mobile printer for free.

Promote Your Services to Nearly Every Attendee Via the Conference Mobile App!

Made up of over 2,700 business owners from communities across the country, HCAOA members represent millions of dollars in purchasing power each year. If you are a company that serves the home care market, you don't want to miss the opportunity to interact directly with company decision makers at an event that is guaranteed to attract top home care industry leaders!
Market your services to HCAOA members at the Annual Leadership Conference by sponsoring a promotion with the Annual Leadership Conference Mobile App! See more information about the sponsorship packages below.
Conference App Sponsorship Options 
The custom designed HCAOA mobile event app will provide vendors the opportunity to connect with attendees in new and unique ways. The app will feature the Conference schedule, speaker information, hotel information, vendor information, and allow attendees to participate in surveys as well. It will also be integrated with social media platforms and allow different sponsorship opportunities for vendors to showcase their presence at the Conference. Please see the detailed sponsorship options below to see how you can participate in this unique opportunity and reach your target audience multiple times prior to the Conference and onsite as well!

Premier App Sponsorship – SOLD
The Premier App Sponsorship will include exclusive Splash Page branding along with one (1) Push Notification and one (1) Banner Ad.

Push Notification Sponsorship
A push notification is similar to a text message however it’s sent via the app. The notification is a real-time marketing tool with direct access to each attendee, used to encourage activity or traffic during the event. The notification is limited to 140 characters (no links or images can be displayed within this message) and content must be approved by HCAOA.

Banner Ad Sponsorship
A banner ad is a customizable ad that appears at the top of the screen on the home screen and social feed. When an attendee taps on the ad, it will take them to a desired page inside the app that features the sponsor profile or website.

*Please see images and pricing of these sponsorships on page nine in the Sponsorship Prospectus. 

To learn more about exhibit and sponsorship opportunities, please see the 2018 Annual Leadership Conference Sponsorship Prospectus. Opportunities are going quickly, reserve your spot at the Annual Leadership Conference today!
Many thanks to our current 2018 Annual Leadership Conference exhibitors and sponsors!
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HCAOA Webinars


GET COMPETITIVE: 2018 Caregiver Recruitment Trends & Insights


Speaker: Maggie Keen, Vice President Strategic Initiatives, myCNAjobs
  • Maggie Keen is a national caregiver recruitment speaker and Vice President at myCNAjobs. After spending the last 4 years consulting with top senior care companies across the country, Maggie has unique insight into what innovators are doing to tackle their toughest recruiting challenges. She's on mission to arm healthcare recruiters with more insight about Caregiver motivations to fuel the hiring and retention of a workforce plagued with high turnover.
Date and Time: August 23 at 2:00pm EST 
Description: We've collected data from 100k+ caregivers, tapping into the minds of job seekers nationwide to deliver new insights to transform recruitment strategies in 2018. Executives understand the war for caregiver talent is here. Now, it’s time to act. Companies that don’t compete, won’t survive. Join us for an action-packed session to uncover the latest trends in job search and get under the hood to better understand a caregiver’s psyche including the impact of:
  • Wages
  • Benefits
  • Training
  • The Interview Process
  • Your Local Market
We look forward to sharing new thinking, interesting data, and easy-to-implement strategies to become more competitive in 2018.
Click here to register for this webinar.

Caregiver Recruiting: Best Practices and Successful Strategies

Date and Time*: August 23 at 3:30 PM ET
Description: HCAOA along with CareAcademy, one of our preferred caregiver training vendors, are hosting the first webinar of a three-part series focused on Caregiver Recruiting, Onboarding, and Retention.
In this interactive webinar series, a panel of successful Private Duty Home Care Agency owners will be sharing their insights and best practices and answering your questions live.
The August 23rd session will be focused on caregiver recruiting best practices and success strategies. Please feel free to share this invitation with your associates and managers.
Click here to register for this webinar.

* Please note that the time published in our 8/15 Weekly was incorrect. This webinar is scheduled for 3:30 pm ET. We apologize for any inconvenience.

The Top Ten Tech To-Dos of the Highly Successful Home Care Agency


  • Marissa Snook, Managing Director, corecubed
  • Amy Selle, Managing Director, corecubed 
  • Stacie Gillespie, SEO Manager, corecubed
Date and Time: September 5 at 3:00pm EST 
Description: Totally married to change, our healthcare at home landscape is evolving as demographics shift towards more people reaching the age where care might be needed, and as technology jumps ahead with social and business integration and solutions. What are the most important things to do that make the most impact for a successful home care agency? Attend this webinar to learn:
  • To emphasize the expanding role that technology plays in reaching and connecting with potential clients, referral sources and the public
  • To define the best practices in digital marketing, and how those practices integrate with agency operations for maximum success 
  • To present a clear diagram of a strategy for success using technology as a tool for reaching and securing new clients and referral sources.
Click here to register for this webinar.

Reducing Hospital Readmissions in Dementia Patients

  • Katherine Vanderhorst, RN-BC, BSN, President, C&V Senior Care Specialists
  • Dr. Amy Craven, PT, MS, DPT, Vice President, C&V Senior Care Specialists
Date and Time: October 9 at 3:00pm EST 

Description: In the US 1 in 7 hospital admissions of people with Alzheimer’s are potentially avoidable and cost Medicare $2.6 Billion annually.  This presentation will address caregiver education to recognize the behavior issues and teach strategies to deal with the behaviors that can ultimately reduce avoidable hospitalizations, improve patient outcomes, and lower costs.

At the completion of this session, participants will be able to:
  1. Recognize cognitive issues versus non-compliance.
  2. Utilize strategies to determine causes of behaviors in ADRD individuals.
  3. Employ strategies to successfully deal with identified issues.
Click here to register for this webinar.

How to CREATE the Caregiver Team You NEED

Speaker: Linda Leekley, Founder & CEO, In The Know Caregiver Training 

Date and Time: October 23 at 1:00pm EST 

Description: Finding qualified caregivers is a huge challenge. So, stop looking for "qualified" people. Instead, hire caregivers with the “right stuff” who are in it for the right reasons. We can show you how to take the right people from zero to qualified quickly by using targeted screening, caregiver certification, professional training and a little inspiration so you can CREATE the caregiver team you NEED.

After attending this ever, participants will be able to:
  • Pre-screen potential hires to find caregivers with the “right stuff” who are in it for the right reasons.
  • Evaluate professional caregiver training providers and caregiver certification programs that meet the needs of the agency and its caregivers.
  • Develop a system that takes the right hires from zero to qualified in a short time. 
Click here to register for this webinar.

Past HCAOA webinars are available in the online store.

Dominion National Dental and Vision Plans Now Available Through HCAOA

HCAOA Joins with Dominion National to Offer Dental and Vision Benefits
HCAOA is proud to announce that we will now be offering Dominion National dental and vision plans! The plan coverage is available nationwide to you, your employees and your clients!
Dominion is a leading provider and administrator of dental and vision benefits plans. They recognize the unique nature of the home care industry and have designed plans and programs that work for you. We are seeking a better way to serve you through a variety of plans and exceptional service so that you can focus on serving your clients.
This exclusive program is made available to you and your clients through HCAOA and offers dental and vision benefits directly to home care providers like you who are self-employed, to your employees if you are not currently offering a dental or vision benefit and to your clients and their families who may be looking for additional benefits. This is a great opportunity for you to offer a vision and dental benefit to your staff and a value added benefit to your clients and their families.

To learn more, please see this informational flyer or visit Please share this information with your employees and clients so that they can begin taking advantage of this great offer today!

August is MedicAlert Awareness Month

Medical identification tags have been around for nearly 50 years, yet many people don’t easily recognize when someone is wearing a MedicAlert bracelet or necklace, or may not realize the importance of it. Sponsored by the MedicAlert Foundation, MedicAlert Awareness Month is observed each August, to educate the public on the need for and use of medical identification tags.

Medical alert identification tags are typically worn as a bracelet, necklace, or on clothing to alert emergency responders, medical providers, or law enforcement personnel in the event that the individual is unable to communicate. These identification tags are especially helpful to those who have health conditions that may require immediate attention, or those with medical conditions that aren’t easily recognized. People with the following conditions should strongly consider wearing a medical identification tag:
  • Food or drug allergies
  • Anaphylaxis
  • Asthma
  • Cardiac problems
  • Hypertension
  • Epilepsy/Seizures
  • Pacemaker
  • Diabetes
  • Stroke risk
  • Lung Disease
  • Cancer
  • Dialysis
  • Multiple Sclerosis
  • DNR (do-not-resuscitate) order
  • Anemia/Blood Disorders
  • Dementia/Alzheimer’s Disease
MedicAlert Awareness Month is a good opportunity to learn more about medical identification, and to share that knowledge with others within the home care industry. While it is always important for caregivers to be familiar with a client’s medical conditions, these tags can be a valuable asset to anyone who knows or cares for those with serious medical conditions. In the event of an emergency, be aware of these forms of medical identification could ultimately save a life.

2018 Home Care Benchmarking Study

Get the latest insights, trends, and analyses of the private duty home care industry. For the 9th year, Home Care Pulse has partnered with the HCAOA to produce the most comprehensive national study for the industry. The study includes reports on finance, sales & marketing, operations, recruiting & retention, and client experience aspects of home care businesses. It also includes articles from industry experts providing, their insight on successfully navigating through the challenges home care owners are facing and on positive trends impacting home care.
Click here to order your copy today!
Chapter News

HCAOA Florida

Successful Annual Meeting
HCAOA Florida hosted a successful Annual Meeting in Orlando on August 16. 50 attendees heard presentations  covering many issues including Electronic Visit Verification requirements, worker’s compensation and the new Department of Labor (DOL) ruling regarding association health plans. . Future legislative topics were also discussed, such as expanding the scope of services for certain licenses and more detailed consumer notifications for nurse registries. Florida members should keep  an eye on your inbox for more activity and updates from HCAOA Florida.

HCAOA Arizona

Upcoming Meeting – Save the Date!
Please save the date for the next HCAOA Arizona meeting!
Date: Thursday, October 4
Time: 11:30 am – 1:00 pm
Topic: Medical Marijuana: What Employers Should Know
Guest Speaker: Roscoe Mutz, Attorney from Farhang & Medcoff Law Firm

Roscoe Mutz is an attorney in the litigation practice group at Farhang & Medcoff, where he focuses primarily on employment law, including both disputes and handbook/policy drafting, legal compliance issues involving HIPAA, wage and hour issues, and the Arizona Medical Marijuana Act, and commercial litigation. Roscoe also co-produces a live monthly community storytelling event called “Odyssey Storytelling,” serves on the Tucson Ambassador Board and as a Wish Granter for Make-A-Wish Arizona, and serves on the board of Jr. El Tour, Inc., a non-profit that encourages youth to embrace biking as a hobby.
There will also be updates from the HCAOA Annual Leadership Conference and a follow-up on legislative outreach efforts.

HCAOA Connecticut

2018 Fall Program: The Future of Home Care in Connecticut
Please join your fellow members, employer-based home care providers, industry colleagues and others for an educational program sponsored by the Home Care Association of America Connecticut and the Association of Connecticut Homecare Agencies. We are pleased to invite the leaders of the Aging, General Law and Labor and Public Employees committees of the General Assembly, which set policy affecting home care in the state of Connecticut.
When: Wednesday, September 12, 2018 | 8:30-10:30AM
Where: Elim Park | 140 Cook Hill Road | Cheshire, Conn.
Cost: $35 for members, $50 for non-members

Click here to register!

HCAOA California

Defend Caregiver Privacy – We Still Need Your Help!

In our efforts to appeal to members of the California Senate as they consider a vote on AB 2455, we are continuing to urge all home care providers in California to ask their caregivers to visit the Protect Caregiver Privacy website ( encourage caregivers to support the letter on this site, which asks members of the California Senate to protect a caregiver's constitutional right to privacy and to vote "NO" on AB 2455 when it comes for a vote on the Senate floor. A list of all caregivers supporting the letter will be sent to members of the California Senate. Within the last week, we have more than doubled the number of response received in support of this letter. However, our goal is to reach 1,000 responses, so please continue promote this amongst your caregivers.
In addition to these efforts, we also ask that you please contact the key California State Senators listed below, and request that they vote "no" on AB 2455:
Voted “Yes” on AB 1513 of 2017
District Office: 209-948-7930
Sacramento: 916-651-4005

5th Senate District: Stockton, Galt, Lodi, Manteca, Modesto, and Tracy

Voted “No” on AB 1513 of 2017
District Office, Napa: (707) 224-1990
District Office, Vacaville: (707) 454-3808
Sacramento: (916) 651-4003
3rd Senate District: Napa, Vacaville, Vallejo and Santa Rosa
Voted “Yes” on AB 1513 of 2017
District Office, Riverside: (951) 680-6750
Sacramento: (916) 651-4031
31st Senate District: Corona, Riverside and Moreno Valley
Voted “Yes” on AB 1513 of 2017
District Office, Calabasas: (818) 876-3352
Sacramento: (916) 651-4027 
27th Senate District: Thousand Oaks, Simi Valley, Calabasas and Moorpark

Voted “Yes” on AB 1513 of 2017
District Office, Fremont 
Sacramento: (916) 651-4010
10th Senate District: Milpitas, Fremont and Hayward
Did not vote on AB 1513 of 2017
District Office, Redondo Beach: (310) 318-6994
Sacramento: (916) 651-4026
26th Senate District: West part of Los Angeles, Redondo Beach, Santa Monica, Torrance, West Hollywood, Beverly Hills and Hollywood
Voted “Yes” on AB 1513 of 2017 
District Office, San Diego: (619) 645-3133 
Sacramento: (916) 651-4039
39th Senate District: City of San Diego, Del Mar and Solana Beach

HCAOA Illinois

August Meeting Held Yesterday
HCAOA Illinois held their regular monthly meeting on Tuesday, August 21 at the Wilder Mansion in Elmhurst, IL. During this meeting there was an update by chapter lobbyist Tom Nolan on the Chicago Fair Workweek Ordinance, which would require Chicago employers to pay their employees for any schedule changes made with less than a two-week notice. HCAOA is currently working on a grassroots campaign to urge members in Chicago to contact their Alderman and explain how this ordinance would negatively impact their business. In addition, participants heard from Peter Miska, Owner/Administrator, Phoenix Home Care who presented information on updates to  Medicare Home Health Benefits in 2018/2019.
2018 Private Duty Symposium
Under partnership between Illinois HomeCare & Hospice Council, LeadingAge Illinois and the Home Care Association of America, the fifth annual Private Duty Symposium brings together experts and thought leaders in the home care industry to inform, inspire and enlighten attendees.
Wednesday, September 12, 2018 | 9:00 AM - 4:00 PM
Holiday Inn and Tinley Park Convention Center
18501 Convention Center Drive 
Tinley Park, IL 60477
Registration Fees
Early bird by August 13, 2018
Member: $95
Non-Member: $145
After August 13, 2018
Member: $125
Non-Member: $175
After September 5, 2018 and on-site
Member: $150
Non-Member: $200
8:15 am Registration Opens
9:15 am
Private Duty Home Care in Health Care Continuum: Allen Hager, Executive Chairman, Right at Home
10:15 am Break with Vendors
10:30 am
Defensive Documentation: Adam Guetzow, David Alfini, and Aimee Delaney, Partners, Hinshaw & Culbertson, LLP
11:30 am Lunch
12:15 pm

Breakout Sessions
  • Advanced Home Care Roles for Quality Care & Quality Jobs: Anna Ortigara, Organizational Change Consultant, PHI
  • Back 'N Business: Bill Siomos Sr. Director Rehab, HealthPRO Heritage
  • Attract, Convert, Close & Delight Your Prospects with Inbound Marketing: Nicole Wagner, Internet Marketing Director, Stevens and Tate
  • Mitigating Risk and Client Driven Litigation for the Homecare Provider: Adam Guetzow, David Alfini, Aimee Delaney, Hinshaw & Culbertson, LLP
  • Establishing Partnerships and Best Practices with Assisted Living: Jackie Sander, Executive Director, The Birches Assisted Living; Diane Oremovich, Health and Wellness Administrator, Peace Village; Nancy McCaffrey, Director of Senior Housing Development, Terra Vista of Oakbrook Terrace;and Jack Kreger, Owner, Home Care Management Advisors
1:25 pm Breakout Sessions (same as above)
2:25 pm Break with Vendors
2:45 pm IDPH Update: Karen Senger, RN, BSN, Division Chief, IDPH (joining us by phone)

For more information or to register for this event, please visit click here.
Congressional Update

Congressional Action Awaits for Several Payroll-Related Issues

Several legislative proposals on payroll-related issues that remain pending in Congress deal with employment taxes, paid leave, worker classification, and the Affordable Care Act. Additionally, the National Labor Relations Board plans to propose a rule to clarify joint-employer liability for employers. Lawmakers are also dealing with spending bills that may include payroll-related provisions that could be passed before fiscal 2018, which ends September 30.
Adding to the pressure on Capitol Hill are the midterm elections in November. The Senate scaled back its August recess schedule to continue working on the spending bills. The House allowed legislators to take a break for the month. Both chambers are in session for most of September before giving way to last-minute campaigning in late October.
The Mobile Workforce State Income Tax Simplification Act of 2017 (H.R. 1393) would standardize how states handle nonresident employees who work in their state. The proposal, introduced March 3, 2017, would prohibit states from imposing tax liabilities on nonresident employees working in the state for up to 30 days. Under the bill, employers would be allowed to rely on employees’ self-reported time and travel to calculate tax and income withholding liabilities.
The measure is similar to House bills dealing with mobile workers that were introduced over the past several years. At least two of the bills advanced to Senate committees, but no action was taken. In the last congressional session, the House passed H.R. 2315 on Sept. 21, 2016. The bill was sent to the Senate Finance Committee but the measure did not advance. The measure was also introduced March 7, 2017, in the Senate as S. 540. Status: H.R. 1393 passed by the House on June 20, 2017; bill sent to Senate Finance Committee. S. 540 sent to Senate Committee on Small Business and Entrepreneurship.
A new way to pay for family leave was proposed in the Economic Security for New Parents Act (S. 3345). The bill, introduced in the Senate August 1, 2018, proposes to create a paid family-leave program funded by Social Security deductions. The bill would allow new parents the option to use part of their future Social Security benefits to finance paid parental leave after the birth or adoption of a child. Parents taking the option would delay the date they start to receive Social Security retirement benefits by three to six months per benefit taken, as determined annually by the Social Security Administration.
Paid leave was among the programs promoted by President Donald Trump during his 2016 campaign. In 2017, a nationwide paid-leave program of six weeks for new parents after the birth or adoption of a child was included in the administration’s fiscal 2018 federal budget proposal. The program, which has not been introduced as legislation, is to be funded through state unemployment insurance programs. The proposed program again was included in the fiscal 2019 budget proposal, which would create a federal- and state-paid parental leave program to start in 2020. The proposed benefit would provide six weeks of paid leave for new parents. Status: The bill was referred Aug. 1 to the Senate Finance Committee. A companion bill is to be introduced in the House in September.
The Payroll Fraud Prevention Act (H.R. 6189), introduced June 21, 2018, in the House, seeks to amend the Fair Labor Standards Act to require employers to properly classify workers as employees or non-employees. The bill would add to the FLSA the definition of non-employee as a worker who is engaged in performing labor or services but is not an employee. A covered individual would be defined as a worker who is an employee engaged in a business or trade to perform labor or services. In the case of a worker covered by the FLSA, the employer would be required to file an information return if the worker received compensation.
Employers of those in commerce and the production of goods are to accurately classify each covered worker as an employee or non-employee, as stated in the bill. The proposal essentially relies on the phrase “covered individual” and a means to distinguish employees and non-employees. Status: The proposal was referred June 21 to the House Education and the Workforce Committee, and the House Ways and Means Committee.
The Employer Relief Act of 2018 (H.R. 4616) would end the employer mandate requiring employers with at least 50 full-time equivalent workers to provide coverage or pay a fine. The proposal would also suspend the tax penalty on employers that do not offer affordable health insurance to 95 percent of full-time employees from 2015 through 2018. The proposal, which was introduced December 12, 2017, also would extend a moratorium on the 40 percent “Cadillac tax” on high-cost, employer-sponsored health care plans to 2023. Under a previous proposal, the moratorium was extended to 2021. In January, Trump signed a bill that delayed the moratorium until 2022.
The National Labor Relations Board plans to soon release a proposal for a rule to clarify joint-employer liability for employers. The proposed rule likely would affect how companies in franchise, staffing, and other arrangements conduct business.
In December 2017, the board said a business has to exert direct control over another company’s workers to be considered the joint employer for collective bargaining purposes. However, the position was revoked after the NLRB’s inspector general said a board member should not have participated in the decision because his former law firm was connected to the case. The NLRB said in April it would address the joint-employer issue through the regulatory process.
Congressional Corner

Home Care Association of America
444 N. Capitol Street NW, Suite 397, Washington, DC 20001
Phone: 800-22-HCAOA Email:  Website:

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