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The HCAOA Weekly is a brief update that will be distributed to HCAOA members each week. This communication complements our quarterly newsletter, The Voice, and will provide a vehicle for ensuring a regular flow of information on a more frequent basis. With ever evolving information in the home care industry, we want to ensure the lines of communication remain open and members have a source for quick, valuable news at their fingertips.
Table of Contents

Member News

Chapter News

Congressional Update

Congressional Corne

Member News

Today is World Parkinson’s Disease Day

As part of Parkinson’s Awareness Month in April, World Parkinson’s Disease Day is recognized on April 11 – the birthday of Dr. James Parkinson. On this day and throughout the month of April, people around the world make an effort to increase awareness and funding for research.

World Parkinson’s Disease Day in particular aims to educate others. As explains, “Millions of people across the world are living with Parkinson’s right now. But the rest of the world doesn’t understand what Parkinson’s is.”
Caregivers can never be too knowledgeable about the diseases and conditions that may affect those they care for. To learn more about Parkinson’s Disease or find out how you can get involved this Parkinson’s Awareness Month, visit

HCAOA Begins Strategic Planning Process

Members of the HCAOA Board of Directors and Strategy Committee take a break from a strategic planning meeting held April 10-11 at the HCAOA Headquarters in Washington, DC.
The HCAOA Board of Directors and Strategy Committee held a meeting April 10-11 at the HCAOA Headquarters in Washington, D.C. to discuss an outline for a new three-year strategic plan covering years 2019 through 2021. Please stay tuned for details from this very productive session.

Upcoming Webinars

Please see the following scheduled HCAOA webinars – registration links are included below!
New Webinar! HCAOA Advocacy: Opportunities and Challenges in a Shifting Political Landscape
  • Speaker: Patrick Cooney, The Federal Group, Inc.
  • Date and Time: April 19 at 1:00pm EST
  • Description: This webinar will focus on the priority federal issues HCAOA is focused on for the remainder of 2018 and how the coming elections may impact HCAOA’s agenda for the next Congress. 
Click here to register for this webinar.

Recruiting and Retaining Caregivers Challenges? Incentivize Caregivers To Refer A Family Member, Friend or Acquaintance
  • Speaker: Bob Roth, Cypress HomeCare Solutions
  • Date and Time: April 25 at 2:00pm EST
  • Description: Cypress HomeCare Solutions recently introduced a new recruiting model that has helped allow the agency to increase caregiver staff and improve retention numbers to the highest they have been in 25 years. At Cypress, caregivers who recruit new caregivers are rewarded financially for each hour the new hire works. If that new hire recruits additional caregivers, the original hire is rewarded financially for that person’s hours worked, too. Discover how Cypress implemented the program and funds it using money it had been allocating to placing job advertisements on Craigslist, Indeed, Glassdoor, and other websites. Learn how to make it fun for caregivers to refer a friend — and how to use technology to streamline the process. 
Click here to register for this webinar.

Growth Strategies for Blowing Out Your Number in 2018
  • Speaker: Melanie Stover, Home Care Sales
  • Date and Time: May 8 at 3:00pm EST
  • Description: In today’s market, disruption is requiring salespeople to shift from “managing” accounts to leading accounts. If your sales team isn’t making this shift, you are likely falling behind. Sales Executives must sell differently and smarter in order to create demand and drive growth in both existing and new referral sources. They must learn what referral source’s value more in the new marketplace that is developing. Learn ways to teach your sales reps how to: 
    • Challenge your referral sources’ thinking 
    • Proactively bring new and innovative ideas to your referral sources 
    • Provide your referral sources with thought leadership 
    • Create demand and drive growth by uncovering possibilities unknown to your referral sources
Click here to register for this webinar.

Successful Sales Management
  • Speaker: Melanie Stover, Home Care Sales
  • Date and Time: May 29 at 3:00pm EST
  • Description: Join this webinar to learn:
    • The best sales tactics 
    • Proper techniques for on boarding new employees 
    • Developing coaching plans to improve individual and team performance 
    • Properly managing, supervising and motivating your people 
    • Generate a playbook for your company success 
In addition, all participants will receive an opportunity to benchmark sales team competencies. 

Click here to register for this webinar.

Conquering the Crisis: Proven Solutions for Caregiver Recruiting and Retention
  • Speaker: Stephen Tweed, Leading Home Care 
  • Date and Time: June 12 at 3:00pm EST
  • Description: In this interactive presentation, Stephen Tweed will describe the magnitude of this crisis. He’ll explore how it is negatively affecting you, your team members, and your agency. He will explain the latest research that is being conducted by Leading Home Care to define the problem, develop a solution, and present a system to conquer the crisis. Stephen will lead you through The Seven Step Caregiver Solution System, and describe in detail how to make this work. He’ll give you specific examples of how leading companies are renewing, revitalizing, and rejuvenating their talent attraction processes. As a result of this program, participants will be able to:
    • Describe the magnitude of the crisis and its causes. 
    • Explore the most effective long-term solution 
    • Create a Culture of Attraction and Accomplishment 
    • Apply The Seven-step Caregiver Solution System. 
HCAOA members can order a copy of Tweed’s book by the same title at Leading Home Care will offer HCAOA members who attend the webinar a 20% discount on either the hard cover or soft cover editions of the book.  Please use the following coupon code, “HCAOA2018” to take advantage of this discount. 

Click here to register for this webinar.

2018 HCAOA Annual Leadership Conference

Call for Speakers: Submission Deadline Approaching!
As the premier association representing the home care industry, HCAOA is committed to connecting and educating our members. We stay on top of the latest issues, have our finger on the pulse of future trends and keep our member companies informed. Whether providing training on the latest business strategies or technologies, or hosting our dynamic annual leadership conference, HCAOA enables members to grow, advance their workers' skills and meet the needs of America's seniors. 
The 2018 HCAOA Annual Leadership Conference will take place in Washington, DC on September 22-25 at the Marriott Wardman Park Hotel. HCAOA is encouraging our members to attend the conference this year with the theme, "The Voice of Home Care for American Families: Advocating for Our Seniors." We invite you to share your knowledge, experience and expertise with our members. Our conference provides sessions that appeal to the seasoned home care business professional as well as those new to the industry.  
Presenter Incentives
  • (1) Complimentary hotel night
  • (1) Complimentary Annual Leadership Conference Registration along with all meals provided with the registration
  • Opportunity to share your expertise with Home Care Provider business owners across the country
If you know of a colleague or speaker/presenter that may be interested in submitting a proposal, please feel free to share this information as you see fit. All proposals must be submitted to the HCAOA by this Friday, April 13. Proposals will be reviewed by our Conference Committee and presenters will be notified of their presentation status by June 15.
Please click here to view a list of topics, as well as to submit a speaking proposal for the 2018 Annual Leadership Conference.
Thank you and we look forward to reviewing your proposal!
Don’t Forget to Secure Your Exhibit Booth and Sponsorship Packages!
Made up of over 2,700 business owners from communities across the country, HCAOA members represent millions of dollars in purchasing power each year. If you are a company that serves the home care market, you don't want to miss the opportunity to interact directly with company decision makers at an event that is guaranteed to attract top home care industry leaders.
The conference allows you to simultaneously introduce your company's latest products and services, and gain valuable feedback from potential customers. This ability to reach an ever-expanding audience can cultivate new leads, increase sales metrics and help your company build new relationships.
To learn more about exhibit and sponsorship opportunities, please see the 2018 Annual Leadership Conference Sponsorship Prospectus.
We look forward to seeing you in Washington, DC this fall!

2018 Home Care Benchmarking Study

Get the latest insights, trends, and analyses of the private duty home care industry. For the 9th year, Home Care Pulse has partnered with the HCAOA to produce the most comprehensive national study for the industry. The study includes reports on finance, sales & marketing, operations, recruiting & retention, and client experience aspects of home care businesses. It also includes articles from industry experts providing, their insight on successfully navigating through the challenges home care owners are facing and on positive trends impacting home care.
Click here to preorder your copy today!
Chapter News

HCAOA California

AB 2455: Oppose and Take Action Today!
As you may know, Assemblyman Ash Kalra has introduced a new bill (AB 2455), which is very similar to the vetoed AB 1513 and that would violate the privacy of your home care aides. HCAOA California needs your help to stop AB 2455. 
Below is the contact information for several members of the Assembly Human Services Committee who need to hear from you and your home care aides regarding AB 2455. We need everyone to contact these committee members - especially constituents who live within a member's district, as messages received from those constituents make a strong impact. 

Please use the Find Your Rep website to determine your district representatives. If your district is represented by any of the members listed below, please call their offices and send messages through their constituent response pages. If you do not reside in one of these districts, please still call the members' offices to voice your opposition to this harmful legislation. Click here to view suggested talking points and instructions.

Blanca Rubio (Dem), Chair
AD 49 Cities: Azusa, Baldwin Park, Duarte, Glendora, Covina and West Covina.
  • Capitol Office Phone Number: (916) 319-2048
  • District Office Phone Number: (626) 960-4457
  • District Office Address: 100 North Barranca Street, Suite 895 West Covina, CA 91791
  • Rubio's Constituent Response Page
Joaquin Arambula (Dem)
AD 31 Cities: Mostly Fresno, but there are a handful of tiny cities in Arambula's district, including the City of Kingsburg.
  • Capitol Office Phone Number: (916) 319-2031
  • District Office Phone Number: (559) 445-5532
  • District Office Address: Hugh Burns State Building, 2550 Mariposa Mall, Suite 5031 Fresno, CA 93721
  • Arambula's Constituent Response Page
Eloise Gomez Reyes (Dem)
AD 47 Cities: San Bernardino, Colton and Fontana.
  • Capitol Office Phone Number: (916) 319-2047
  • District Office Phone Number: (909) 381-3238
  • District Office Address: 290 North D Street, Suite 903, San Bernardino, CA 92401
  • Reyes's Constituent Response Page
Mark Stone (Dem)
AD 29 Cities: Santa Cruz, Monterey, Watsonville.
  • Capitol Office Phone Number: (916) 319-2029
  • District Office Phone Number: (831) 425-1503
  • District Office Address: 701 Ocean Street, 318-B, Santa Cruz, 95060
  • Stone's Constituent Response Page
Thank you for your support!

In addition to AB 2455 (Kalra), HCAOA California is tracking the following bills on your behalf to keep you updated on the latest state legislative information. 
  • SB 1188 (Stone) sleep time exemption
    • Hearing Date: April 11, Senate Labor and Industrial Relations Committee. Please stay tuned for more information about this hearing. 
  • AB 2703 (Mayes) Home Care Services Tax Credit
    • Hearing Date: TBD, Assembly Revenue and Taxation Committee
  • AB 2314 (Ting) Domestic Work Enforcement Pilot Program
    • Hearing Date: April 18, Assembly Labor and Employment Committee
  • AB 3039 (Holden) Health Care Facilities: Criminal Background Checks
    • Hearing Date: April 24, Assembly Human Services Committee

HCAOA Washington

Blooming with Bloomers Conference
Join HCAOA Washington for the 11th Annual Chapter Conference!
Date: May 1 and 2
Time: 8:30 am - 4:30 pm Pacific
Location: Embassy Suites SeaTac
If you have any questions about the conference, please contact the 2018 Conference Chair, Jeff Wiberg at
Click here for the Blooming with the Boomers – WAHCA Statewide Conference Attendee Registration!
Sponsor and exhibitor registration for the 2018 WAHCA Annual Conference is also available! See a detailed list of packages in the 2018 Exhibitor, Sponsorship & Ad Guide.
If you would like to register for more than one package please contact Nataly Schwartz at or 202-508-3872.
Click here for the Blooming with the Boomers – Sponsor & Exhibitor Registration!

HCAOA Connecticut

Connecticut Care at Home Day at the Capitol
Join HCAOA Connecticut and the Association of Connecticut Homecare Agencies for a day at the Capitol. Attendees will network with lawmakers, hear a presentation from Chapter leaders and participate in an awards ceremony for key state officials. Don't miss this opportunity to learn about critical public policy issues affecting the home care industry and how the Chapter is leading the industry’s response.
When: Tuesday, April 17, 2018 | 8 am - 10:30 am 
Where: Legislative Office Building, 2nd floor atrium, 300 Capitol Avenue, Hartford, CT
Space is limited, so please register early! To assist us in ordering continental breakfast, please register no later than Wed., April 11, 2018. Attendees can schedule meetings with lawmakers on their own.
Click here to register!
If you have any questions please contact Nataly Schwartz, HCAOA Manager of Chapter Services, at or (202) 508-3872.
Webinar Tomorrow! Legislation and Public Policy Affecting Home Care Companies
Register for this important webinar to learn about the latest state legislative information directly from our chapter lobbyist. Learn about possible threats to your business and have the opportunity to ask questions of an expert in Connecticut legislative affairs.
Date:  Tomorrow, April 12
Time:  11:00 am Eastern
Speaker: Matthew P. Hallisey, Managing Principal of Matthew Hallisey Government Affairs, LLC and HCAOA Connecticut Chapter lobbyist
Upon registering you will receive the link for the webinar. If you have any questions please contact Manager of Chapter Services, Nataly Schwartz at or 202-508-3872.
Click here to register!

HCAOA Illinois

April Chapter Meeting
HCAOA Illinois will be hosting its regular meeting Tuesday, April 17. Meet with fellow members and receive a legislative update, in addition to updates on chapter news and activities. For more information, please see the April Meeting Agenda
Date: Tuesday, April 17
Time: 9:30 am - 11:00 am Central
Location: Wilder Mansion, 211 S. Prospect Avenue, Elmhurst, IL 60126
Cost:  Free for chapter members
If you have any questions please contact Manager of Chapter Services, Nataly Schwartz at or 202-508-3872.
Click here to register.

HCAOA Alabama

Chapter Meeting Next Week
HCAOA Alabama will be hosting a chapter meeting via conference call. In this meeting, we will be discussing state licensure and other chapter goals.
Date:  Tuesday, April 17
Time:  1:00 pm Central
For more information about this meeting please contact Manager of Chapter Services, Nataly Schwartz at
Congressional Update

Democrats Continue to Block Labor Department Nominees

Some believe the approaching midterm elections could impair Senate Republicans’ efforts to get several of President Donald Trump's nominees, including U.S. Department of Labor (DOL) candidates, confirmed quickly.
Senate Majority Leader Mitch McConnell (R-Ky.) filed a motion to kick-start the debate on Patrick Pizzella, deputy secretary designate for the DOL, and John Ring, Trump's third pick for the National Labor Relations Board. Pizzella was nominated in June. The two are expected to be confirmed in a party-line vote following debate sometime this week.
Seven other DOL nominees also await confirmation. A total of 131 political nominees are in the confirmation queue, according to the Partnership for Public Service, a nonprofit that keeps track of nominations.
Republicans say Democrats are intentionally stalling the confirmations by requiring 30 hours of floor debate—with floor time a precious commodity—before voting on a nominee. Without an agreement between Democrats and Republicans, McConnell must carve out 30 hours of floor debate for each nominee. That has DOL nominees competing with other pressing matters like keeping the government funded and confirming dozens of judges for permanent posts.
Meanwhile, agencies like the DOL are stuck in neutral until a handful of critical nominees are confirmed. On that list is Wage and Hour Division Administrator-designate Cheryl Stanton. The lack of an Administrator makes it difficult to move labor related policies impacting the home care industry. 
Congressional Corner

Retirements Continue to Rise

The impact of Republicans retiring from Congress at the end of the term, most notably Speaker of the House Paul Ryan (R-WI), could significantly change the face of the Congress in 2019. Click here to view a list of those members of Congress who are currently retiring, have resigned or died in office.

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