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The HCAOA Weekly is a brief update that will be distributed to HCAOA members each week. This communication complements our quarterly newsletter, The Voice, and will provide a vehicle for ensuring a regular flow of information on a more frequent basis. With ever evolving information in the home care industry, we want to ensure the lines of communication remain open and members have a source for quick, valuable news at their fingertips.
Table of Contents

Member News

Chapter News

Congressional Update

Congressional Corne

Member News

2018 HCAOA Annual Leadership Conference

The Voice of Home Care for American Families: Advocating for Our Seniors

A must-attend meeting for the home care industry, the HCAOA Annual Leadership Conference will be held in Washington, DC – home of the HCAOA National Headquarters. HCAOA moved its headquarters to Washington, DC in 2015, renewing its commitment to advocacy on behalf of the home care industry. This year’s theme, The Voice of Home Care for American Families: Advocating for Our Seniors, will focus on the importance of being an advocate on behalf of the senior community, as well as their families. Attendees will receive education and instruction on how to improve their advocacy skills at both the state and federal levels and put those tactics into use during the Annual Leadership Conference Congressional Lobby Day.
Please see a tentative conference schedule and registration rates below:
Saturday, September 22: Travel Day
Sunday, September 23: Keynote Address, Breakout Sessions, Opening Night Reception
Monday, September 24: General Sessions, Breakout Sessions, Annual Business Meeting
Tuesday, September 25: Congressional Lobby Day on Capitol Hill
Until August 10th: Member: $1,100 | Non-Member: $1,500
After August 10th: Member: $1,250 | Non-Member: $1,650
Please stay tuned for more information on registration, detailed schedule and speakers in the coming weeks!
Market Your Services to HCAOA Members Via The Refresh & Recharge Lounge Sponsorship! Only 1 Left!
Made up of over 2,700 business owners from communities across the country, HCAOA members represent millions of dollars in purchasing power each year. If you are a company that serves the home care market, you don't want to miss the opportunity to interact directly with company decision makers at an event that is guaranteed to attract top home care industry leaders!
Market your services to HCAOA members at the Annual Leadership Conference via the Refresh & Recharge Lounge Sponsorship! See more information about the sponsorship package below.
Refresh & Recharge Lounge Sponsorship
Network, relax, and recharge at the new HCAOA Charging Lounge! Promote your company as a sponsor of this state of the art, innovative charging lounge which includes one (1) Roma Sofa, two (2) Roma Chairs, and matching coffee table. The power outlets are built right into the furniture! This Charging Lounge is certain to bring traffic to your booth as the furniture will be INSIDE your booth!
Sponsors will receive:
  • Ability to display collateral within charging lounge furniture grouping
  • 8x20 Exhibit Booth Space to include the Charging Lounge inside your booth
  • One (1) Promoted Post App Sponsorship
  • One (1) half page ad in Conference Program
To learn more about exhibit and sponsorship opportunities, please see the 2018 Annual Leadership Conference Sponsorship Prospectus. Opportunities are going quickly, reserve your spot at the Annual Leadership Conference today!
Thank You to our current 2018 Annual Leadership Conference exhibitors and sponsors!

2017 Economic Census is Approaching

The Economic Census Deadline is June 12 – Response Required by Law
As many know, the U.S. Census Bureau measures the nation’s population once every 10 years. However, it also measures U.S. businesses every 5 years with the Economic Census. The Economic Census is the most comprehensive measure of the U.S. economy, providing industry and market statistics at the national, state and local levels.
If you received the Economic Census, your response is required by law and due on Tuesday, June 12. Click here to receive help with your response.
Why should companies respond? To contribute to a wealth of valuable data – and sometimes surprising insights – that can help grow their business. Economic statistics from the Census Bureau are free and available online – to help guide business decisions and policy making. If you haven't done so already, watch the video linked below to see how it all adds up:

HCAOA Webinars

Please see the following scheduled HCAOA webinars – registration links are included below!  

Conquering the Crisis: Proven Solutions for Caregiver Recruiting and Retention

Speaker: Stephen Tweed, Leading Home Care
Date and Time: June 12 at 3:00pm EST

Description: In this interactive presentation, Stephen Tweed will describe the magnitude of this crisis. He’ll explore how it is negatively affecting you, your team members, and your agency. He will explain the latest research that is being conducted by Leading Home Care to define the problem, develop a solution, and present a system to conquer the crisis. Stephen will lead you through The Seven Step Caregiver Solution System, and describe in detail how to make this work. He’ll give you specific examples of how leading companies are renewing, revitalizing, and rejuvenating their talent attraction processes. As a result of this program, participants will be able to:
  • Describe the magnitude of the crisis and its causes. 
  • Explore the most effective long-term solution 
  • Create a Culture of Attraction and Accomplishment 
  • Apply The Seven-step Caregiver Solution System. 
HCAOA members can order a copy of Tweed’s book by the same title at Leading Home Care will offer HCAOA members who attend the webinar a 20% discount on either the hard cover or soft cover editions of the book. Please use the following coupon code, “HCAOA2018” to take advantage of this discount. 

Click here to register for this webinar.

The Top Ten Tech To-Dos of the Highly Successful Home Care Agency


  • Marissa Snook, Managing Director, corecubed
  • Amy Selle, Managing Director, corecubed 
  • Stacie Gillespie, SEO Manager, corecubed
Date and Time: September 5 at 3:00pm EST 
Description: Totally married to change, our healthcare at home landscape is evolving as demographics shift towards more people reaching the age where care might be needed, and as technology jumps ahead with social and business integration and solutions. What are the most important things to do that make the most impact for a successful home care agency? Attend this webinar to learn:
  • To emphasize the expanding role that technology plays in reaching and connecting with potential clients, referral sources and the public
  • To define the best practices in digital marketing, and how those practices integrate with agency operations for maximum success 
  • To present a clear diagram of a strategy for success using technology as a tool for reaching and securing new clients and referral sources.
Click here to register for this webinar.

Past HCAOA webinars are available in the online store.

2018 Home Care Benchmarking Study

Get the latest insights, trends, and analyses of the private duty home care industry. For the 9th year, Home Care Pulse has partnered with the HCAOA to produce the most comprehensive national study for the industry. The study includes reports on finance, sales & marketing, operations, recruiting & retention, and client experience aspects of home care businesses. It also includes articles from industry experts providing, their insight on successfully navigating through the challenges home care owners are facing and on positive trends impacting home care.
Click here to order your copy today!
Chapter News

HCAOA Illinois

Special Networking Event
You can also click here to register for this networking event!

HCAOA Kansas

Urgent Chapter Meeting
Please join us for an urgent HCAOA Kansas meeting. The topic of discussion will be Class B licensure, clarifying what license you need and how you are being evaluated by the Kansas Department of Health and Environment (KDHE). There are new developments for those who have already or are in the process of submitting for licensure. Come discuss the latest developments with fellow home care providers. 
When: Thursday, June 7 at 2:30pm 
Where: Home Instead Senior Care | 9331 West 87th Street, Overland Park, KS
If you cannot attend in person, you can also join this meeting via phone. Please contact Nataly Schwartz at for the call-in number.
Click here to register!

HCAOA California

Continue Reaching Out to Your Legislators!
On Friday, May 25, the Assembly Appropriations Committee approved AB 2455 (Kalra) with an amendment to delay the operative date of the bill by six months, pushing the start date back to July 1, 2019. The bill will be going to the Assembly Floor for consideration as early as today.
We are targeting the following members of the Assembly (see below) and urge any home care provider in these districts to express your concerns with this bill.
Blanca Rubio
Laura Friedman
Autumn Burke
Sydney Kamlager-Dove
Sharon Quirk-Silva
Eloise Gomez Reyes

Please visit our grassroots website and follow the instructions to call and write your legislator's office in Sacramento. Available on this site are pre-written messages and suggested talking points. While these communications may be utilized as is, all written messages can be edited and use of the talking points is optional.
Consider sharing this with your home care aides. Obviously, you cannot direct them to participate in this effort, but they may wish to, in which case you may provide this link and please make sure they know they'll need to click the "Switch Message" button to select the message that has been created specifically for home care aides (the message beginning with "As a home care aide in your district").
Please continue to reach out to local nonprofit organizations that serve victims of domestic violence and bring this to their attention, urging them to oppose AB 2455. In addition to the WEAVE opposition letter, an additional opposition letter from the Crime Survivors Resource Center was submitted on May 21. Feel free to share these letters with your legislators.

In addition to HCAOA and its member companies, the following coalition of organizations have come out in opposition to the legislation:
W.E.A.V.E (Sacramento, CA)
Crime Survivors Resource Center (Irvine, CA)
Alliance Supporting People with Intellectual and Developmental Disabilities
CA Disability Services Association
CA Association for Health Services at Home
CA Chamber of Commerce

If you have any questions, please contact In advance, thank you for your efforts on this matter.
Click here to contact your legislators.

HCAOA Georgia

June Membership Meeting
Please join us for the next HCAOA Georgia Membership Meeting. 

When: Thursday, June 14 at 10:00am
Where: The Georgian Terrace Hotel | 659 Peachtree Street NE, Atlanta, GA 
  • 10:00am - 10:15am: Welcome
  • 10:15am - 11:00am: Special Guest Speaker, Risa Baker
  • 11:00am - 11:30am: Legislative Update
  • 11:30am - 12:00pm: Discuss Legislative Agenda for Next Session
Click here to register!

HCAOA Arizona

Survey and Upcoming Meeting

Please join us for the next HCAOA Arizona meeting. The agenda will continue with the lobby day momentum, focusing on legislative outreach and planning. 
When: Tuesday, June 12 at 11:30am
Where: Home Assist Health | 3737 North 7th Street, Ste. 203, Phoenix, AZ
Cost: $10 for members, $20 for nonmembers
Speaker: Rep. Heather Carter, a member of the Arizona House of Representatives serving the constituents of Arizona and Legislative District 15. Carter is the House of Representatives Health Committee Chairwoman and in her private life is a full-time, clinical associate professor and assistant dean at Arizona State University.
Topic: Rep. Carter will be speaking on the Department of Health and Human Services and the importance of home care.

To help HCAOA Arizona plan future legislative initiatives, please participate in the short survey linked here by this Friday, June 1. Your input is much needed and greatly appreciated.

Click here to register!

HCAOA Florida

Save the Date!
The chapter will be meeting on August 16, 2018 in Orlando. Final location is TBD.
More information to follow shortly, so keep an eye on your inbox!
Congressional Update

Home Care Provider Lawsuits

HCAOA recently learned that current Labor Department lawsuits against home care providers in relation to the Fair Labor Standard Act (FLSA) were not initiated by the Trump Administration, but were instead cases that had been started in the prior Obama Administration. This was confirmed by a Labor Department official this week. The same official indicated that the agency is not currently pursuing additional cases targeting home care providers. HCAOA encourages members to review materials offered by the newly developed Payroll Audit Independent Determination (PAID) program sponsored by the Labor Department that is structured to facilitate resolution of potential overtime and minimum wage violations under the FLSA – please see previous article from April 25, 2018. 

House Republicans Push for Immigration Legislation

House Republicans are trying to quickly pass a sweeping immigration bill. The GOP is facing a self-imposed deadline to move legislation the third week of June that, among other things, would protect so-called Dreamers from deportation and may also deal with employment-based visas that the business community is seeking. It is unclear at this time if a new “low-skill” visa category will be included, which could assist home care providers in dealing with the shortage of caregivers.
Rep. Jeff Denham (R-CA) is leading a group of moderate Republicans in this effort to bring a comprehensive immigration bill to the floor for a vote.
The legal status of young undocumented immigrants brought to the U.S. as children is in limbo, along with the future of the Deferred Action for Childhood Arrivals program, or DACA.
With federal court rulings preventing President Donald Trump from ending DACA as planned, Congress would seemingly have no immediate deadline to act on immigration legislation. But a discharge petition to require a floor vote in the House, led by moderate Republicans, has created a time crunch in the House. The petition is expected to soon have the 218 signatures needed to force a June 25 vote.
Even if the House was to pass a bill it will have difficulty in the Senate and may receive a veto threat from the White House.
Congressional Corner

Rep. Jeff Denham (R-CA)

Jeff Denham, elected in 2010 on a conservative platform that won him Tea Party support, has amassed a voting record on Capitol Hill that generally places him on the right end of the political spectrum – with exceptions, notably immigration.
Denham, who opposes abortion, same-sex marriage and gun control and belongs to the Republican Study Committee, represents a politically competitive district. Democrat Hillary Clinton carried his district in the 2016 presidential election.
More than anything, Denham’s support for immigration legislation distinguishes him from his Republican colleagues. Denham’s wife is a first-generation Mexican-American and Denham, who speaks Spanish, helped his father-in-law work through the citizenship process. Hispanics make up about 40 percent of his agricultural, Central Valley district.
Denham was the first Republican to sign on in 2013 as a cosponsor of immigration legislation that included a 13-year path to citizenship for undocumented immigrants. He also sponsored a bill to allow otherwise qualified undocumented immigrants to earn citizenship through service in the armed forces.
Denham’s family ranched in the Central Valley. He enlisted in the Air Force at 17 and after four years of active duty, served in the 1991 Iraq war and in Somalia as a reservist. After graduating from California Polytechnic State University in San Luis Obispo, where the 6-foot-5 Denham played football, he went to work for a packaged salad company and a plastic container company before starting his own business that provided plastic containers for food and other commercial uses. Later, he took up almond farming.
Denham failed in his first bid for elective office, losing in a 2000 California state Assembly race. Two years later he won a close-fought battle for a state Senate seat in a district where Democrats held an advantage in registration. For a time in Sacramento, he roomed with Kevin McCarthy, later a top U.S. House Republican leader.
Facing state term limits in 2010 that ended his tenure in the state Senate, Denham took advantage of the retirement of Republican George Radanovich and jumped into the contest to succeed him in the U.S. House. Denham lived just outside the district, and few of his state Senate constituents were in the district.
Radanovich and other California Republican House members endorsed Denham, who also won support from Tea Party groups. In the Republican primary, he edged Fresno Mayor Jim Patterson and former House member Richard Pombo, and won the general election by almost 30 percentage points.

Home Care Association of America
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