View this email in your browser
The HCAOA Weekly is a brief update that will be distributed to HCAOA members each week. This communication complements our quarterly newsletter, The Voice, and will provide a vehicle for ensuring a regular flow of information on a more frequent basis. With ever evolving information in the home care industry, we want to ensure the lines of communication remain open and members have a source for quick, valuable news at their fingertips.
Table of Contents

Member News

Chapter News

Congressional Update

Congressional Corne

Member News

HCAOA Caregiver of the Year Award – Nominate a Caregiver Today!

Do you have a caregiver in your company who has consistently gone above and beyond the call of duty? Have they exhibited compassion, empathy, and respect in the delivery of care to your clients and their families? Have they improved the quality of life, exemplified extraordinary commitment, acknowledged and met the needs of your clients and families? If so, the HCAOA encourages you to nominate a member of your staff to be considered for the HCAOA Caregiver of the Year Award!

HCAOA will announce the Caregiver of the Year Award during the Annual Leadership Conference The award will be presented during the Annual Business Meeting on September 24. The winner will receive a cash prize of $1,000 as well as $500 towards their travel to the conference.
Please review the information below on eligibility and criteria for submitting nominations.
Purpose of the Award
The Caregiver of the Year Award recognizes the caregiver from a member company who demonstrates extraordinary commitment to the delivery of quality care to clients and their families.
Any caregiver from a member company may be nominated. However, there is a limit of one nomination per company. Both the award recipient and the nominator must be able to attend the Annual Leadership Conference in Washington, DC on September 22–25, 2018.

Nominees should demonstrate the following characteristics:
  • Exemplifies extraordinary commitment to clients and families while following company policies and procedures
  • Shows compassion, empathy and respect in the delivery of quality care for clients and families
  • Acknowledges and meets the unique physical, emotional and practical needs of clients and families
  • Improved the quality of life for clients and families
  • Nominator must be a Voting/Gold member of HCAOA
Faces of Caregiving
Please note that while filling out this nomination form, you will also be able to nominate your caregiver for the HCAOA Faces of Caregiving campaign. Faces of Caregiving is a storytelling project focused on showing the incredible work professional caregivers do every day: their dedication, compassion, and the extraordinary value they bring to the jobs they fill and families they serve. In the event that your nominee isn’t selected for the Caregiver of the Year Award, that caregiver could still be featured in Faces of Caregiving, should you opt to enter him or her for consideration.

Nominations for the Caregiver of the Year Award must be submitted by July 27, 2018.

Click here to nominate a caregiver today!

Have You Received Your 2018 HCAOA Annual Leadership Preview Program?

Preview programs for the 2018 HCAOA Annual Leadership Conference have been mailed out – take a look at your copy to see what’s in store for this year’s must-attend event for the home care industry!

The 2018 conference will take place in Washington, DC on September 22-25, with the theme The Voice of Home Care for American Families: Advocating For Our Seniors.

Throughout this popular event, attendees will be immersed in the latest home care innovations, business strategies, practices and methods, and have the opportunity to learn from industry leaders in a keynote speech and expert breakout sessions on a range of topics including sales/marketing; operations; advocacy, and recruitment/retention.
Additionally, throughout the event, leading vendors will be exhibiting their latest offerings supporting home care providers across the country. Please click here to see a list of the current sponsors and exhibitors that are attending this conference.

HCAOA has secured an outstanding rate of $225 plus tax per night from the Wardman Park Marriott. Reservations can be made by calling the Wardman Park Marriott at 1-800-228-9290 or click here.

Please note: hotel accommodations should be booked by August 30, 2018 and mention that you are an attendee of the HCAOA Annual Leadership Conference to ensure you receive our discounted rate.

Please click here to view a digital version of the conference preview program, and click here to register as an attendee today! 

We look forward to seeing you in Washington, D.C. this fall!

HCAOA and the Save New York Home Care Coalition Submit Written Comments in Support of Proposed Rule

As an update to last week’s article, HCAOA and the Save New York Home Care Coalition will be submitting the following formal written testimony today, in support of the previously discussed New York Department of Labor Rule.

The Coalition will continue to work to ensure reasonable and practicable regulations are implemented. At this time, New York agencies should stay educated on developments and focus on compliance. For more information about the Coalition or any of the topics discussed, please contact

Market Your Services to HCAOA Members Via The Refresh & Recharge Lounge Sponsorship – Only 1 Left!

Made up of over 2,700 business owners from communities across the country, HCAOA members represent millions of dollars in purchasing power each year. If you are a company that serves the home care market, you don't want to miss the opportunity to interact directly with company decision makers at an event that is guaranteed to attract top home care industry leaders!
Market your services to HCAOA members at the Annual Leadership Conference via the Refresh & Recharge Lounge Sponsorship! See more information about the sponsorship package below.
Refresh & Recharge Lounge Sponsorship 
Network, relax, and recharge at the HCAOA Charging Lounge! Promote your company as a sponsor of this state of the art, innovative charging lounge which includes one (1) Roma Sofa, two (2) Roma Chairs, and matching coffee table. The power outlets are built right into the furniture! This Charging Lounge is certain to bring traffic to your booth as the furniture will be INSIDE your booth!

Sponsors will receive:
  • Ability to display collateral within Charging Lounge furniture grouping
  • 8x20 Exhibit Booth Space to include the Charging Lounge inside your booth
  • One (1) Promoted Post App Sponsorship
  • One (1) half page ad in Conference Program
To learn more about exhibit and sponsorship opportunities, please see the 2018 Annual Leadership Conference Sponsorship Prospectus. Opportunities are going quickly, reserve your spot at the Annual Leadership Conference today!
Thank You to our current 2018 Annual Leadership Conference exhibitors and sponsors!

HCAOA Welcomes New Manager, Member Services

HCAOA welcomes Anita Douglas, who recently joined the staff as the new Manager, Member Services on July 16. She serves as the primary contact to HCAOA members. Anita has had the privilege of serving a variety of nonprofit associations while working as a membership consultant for Sterling, Inc. She also worked for the American College of Obstetrics and Gynecology. Anita has fourteen years of association experience. In her free time Anita likes to travel, spend time with family and help homeless individuals and families.

HCAOA Webinars

Winning at Big Data


  • Steven C. Fox, D.O., Medical Director, Wellspring Personal Care
  • Edwin Nunez, R.N., Director of Clinical Services, Wellspring Personal Care
  • Joseph Person, Consultant, Strategy and Analytics, Wellspring Personal Care
Date and Time: July 24 at 3:00pm EST 
Description: Home Care Metrics℠ is pleased to offer you the opportunity to be one of the first home care organizations to use our provider developed state of the art technology that produces and shares actionable client driven data. Participation in this limited Beta Test, gives you access to a platform that will advance your ability to generate timely health data reports, initiate collaborative interventions, and prevent client over-utilization of acute care services. With the movement toward technology-enabled care in the home, there is a growing awareness that private duty home care providers are uniquely positioned to harness data, often on a daily basis, that can improve outcomes for their clients. Sector by sector health care entities are being challenged to adhere to data standardization, accessibility, and accountability if they are to remain viable and competitive. The Centers for Medicare & Medicaid Services (CMS) recently approved the inclusion of in-home care support services, as a supplemental benefit, available to Medicare Advantage plans effective in 2019. This change may expand options for older adults who need additional support to remain in their own homes. Referral sources and payers, both private and public, are increasingly expecting providers to speak the language of big data. 

What You'll Learn:
  • A brief history of the development of Home Care Metrics℠ and how its methodology and tools enable Wellspring Personal Care, a Chicago, IL based home care agency and developer of Home Care Metrics℠ to achieve an average client length of stay of 36 months.
  • Learn how to manage more medically complex clients through real time communication without increasing supervisory staff. Learn how built-in change in condition descriptors help caregivers, using tablets in the home, clearly articulate and share their observations. 
  • View Wellspring Personal Care data over the past 4 years since implementing Home Care Metrics℠, and learn how “Measure What Matters for the Management of Chronic Illness” is more than just a tagline.
  • View a live demonstration of the key features of Home Care Metrics℠
  • Learn how to use data to promote a better understanding of chronic conditions, facilitate collaboration, and support desired outcomes.
Click here to register for this webinar.

The Top Ten Tech To-Dos of the Highly Successful Home Care Agency


  • Marissa Snook, Managing Director, corecubed
  • Amy Selle, Managing Director, corecubed 
  • Stacie Gillespie, SEO Manager, corecubed
Date and Time: September 5 at 3:00pm EST 
Description: Totally married to change, our healthcare at home landscape is evolving as demographics shift towards more people reaching the age where care might be needed, and as technology jumps ahead with social and business integration and solutions. What are the most important things to do that make the most impact for a successful home care agency? Attend this webinar to learn:
  • To emphasize the expanding role that technology plays in reaching and connecting with potential clients, referral sources and the public
  • To define the best practices in digital marketing, and how those practices integrate with agency operations for maximum success 
  • To present a clear diagram of a strategy for success using technology as a tool for reaching and securing new clients and referral sources.
Click here to register for this webinar.

Past HCAOA webinars are available in the online store.

2018 Home Care Benchmarking Study

Get the latest insights, trends, and analyses of the private duty home care industry. For the 9th year, Home Care Pulse has partnered with the HCAOA to produce the most comprehensive national study for the industry. The study includes reports on finance, sales & marketing, operations, recruiting & retention, and client experience aspects of home care businesses. It also includes articles from industry experts providing, their insight on successfully navigating through the challenges home care owners are facing and on positive trends impacting home care.
Click here to order your copy today!
Chapter News

HCAOA Florida

Annual Meeting

Please join us for the HCAOA Florida Annual meeting in Orlando!

Date: Thursday, August 16
Time: 10:00 am - 4:00 pm
Location: Hilton Garden Inn Orlando | 11400 Marbella Palm Court, Orlando

10:00-10:15 am Opening Remarks
10:15-11:00 am

Electronic Visit Verification: Explanation of new state requirements and software programs approved by AHCA
11:00-11:45 am

The Forgotten Financial Caregiver: Learn about working with Professional Financial Caregiver that would protect your company and clients from financial fraud
11:45 am - 12:30 pm Lunch
12:30-1:15 pm Using The Web For Client and Caregiver Recruitment
1:15-2:15 pm

Worker's Comp: Understanding the financial impact on employers, claims management and accident investigations, along with other insurance tips
2:30-3:00 pm Business Meeting
If you have any questions, please contact Manager of Chapter Services, Nataly Schwartz at or 202-508-3872.

Click here to register!

HCAOA Illinois

Membership Meeting
Members of HCAOA Illinois met yesterday at the Wilder Mansion in Elmhurst, IL. During this meeting, members celebrated the success of having over 100 chapter members! The focus of the meeting was on the Nurse Practice Act and included an illuminating presentation by Susan Swart, Executive Director of the Illinois Nurses Association. Ms. Swart discussed what was in and out of the scope for nurses to delegate as part of the Nurse Practice Act. She also discussed the background behind the Act and why it was enacted. HCAOA Illinois meets monthly – their next meeting will take place on August 21.

HCAOA Connecticut

Chapter Members Participate in Grassroots Initiative
HCAOA Connecticut members Barbara and Deborah Faruggio, mother and daughter colleagues from Task Home Care Services in Westport, Conn., recently met with their local state senator and representative as part of a chapter initiative for members to get to know their legislators. The grassroots initiative is designed to inform and educate legislators at the local level, about the impact of public policy and laws on home care companies and what lawmakers can do to improve the business climate in Connecticut for the industry.
The Faruggios met with Sen. Toni Boucher (R-Wilton) and Rep. Jonathan Steinberg (D-Westport) in district at a local diner in Westport, Conn. The discussion ranged from the cost of home care to wages for caregivers and quality of care to a recent agreement approving wages and benefits for some unionized caregivers.
Proposals for legislation supported by HCAOA Connecticut were also discussed. One would amend notice requirements to protect consumers of home care services; another would require a notice from registries to caregivers they supply, refer or place in order to protect home care workers. The representatives of HCAOA Connecticut noted their opposition to registration of home care workers, which was in House Bill 5322 from the 2018 session, and sought support for each of the positions from the lawmakers.
“The meeting was a great opportunity for us to meet and discuss with our local legislators important issues affecting our agency and the home care industry,” said Deborah Faruggio, President of Task Home Care. “The legislators were very generous with their time. They recognize the need for home care is growing but are concerned about the impact state policies have on operations.”
The lawmakers offered feedback and pledged to work with HCAOA Connecticut. Engaging legislators during the interim, shortly after the legislative session, was appreciated.
“Not only would HCAOA Connecticut members benefit from taking advantage of this unique opportunity to participate and inform and educate lawmakers about policies affecting the industry, businesses, clients and the cost of care,” added Barbara Faruggio, RN Home Care Planner for Task Home Care Services, “but all non-member home care agency owners should join the organization to help the industry move forward.”
Congressional Update

President Trump to Announce Workforce Training Council

On July 19, President Donald Trump will sign a new Executive Order to create a workforce training council. More than a dozen major companies and associations have signed on to a Pledge to the American Worker to be announced by President Trump on Thursday. The White House says the workforce initiative was spearheaded by Ivanka Trump and the Domestic Policy Council, which have worked for several months to enlist private sector, government and academic support.
The White House says in its announcement that minority workers, people without high school degrees, and those with disabilities will benefit from the program, which will include new slots for apprenticeship and work-based learning, continuing education and on-the-job-training.

DOL Issues Guidance on Classification of Home Care Workers

On July 13, the U.S. Department of Labor issued a Field Assistance Bulletin (FAB) providing guidance to Wage and Hour Division (WHD) field staff to help them determine whether home care, nurse, or caregiver registries (registries) are employers under the Fair Labor Standards Act (FLSA).
The guidance states that “Consistent with WHD’s longstanding position, a registry that simply facilitates matches between clients and caregivers—even if the registry also provides certain other services, such as payroll services—is not an employer under the FLSA. A registry that controls the terms and conditions of the caregiver’s employment activities may be an employer of the caregiver and therefore subject to the requirements of the FLSA. To ensure consistent enforcement, this FAB provides specific examples of common registry business practices, which may, when the totality of factors is analyzed, establish the existence of an employment relationship under the FLSA.”

HCAOA members can click here to read the complete guidance from DOL.
Congressional Corner

Rep. Bobby Scott (D-VA), Ranking Democrat, House Education and Workforce Committee

Virginia’s Bobby Scott is one of the few Democrats in Congress who doesn’t affiliate himself with any of the party’s three major ideological caucuses. Though he’s a reliably liberal vote in the House, he has spent more than two decades crafting an image as a workhorse.
Scott is the ranking Democrat on the House Education and Workforce Committee, a seat he took over in the 114th Congress. This Committee has primary jurisdiction over the Fair Labor Standards Act in the House of Representatives.
Scott was born in Washington, D.C. He earned a bachelor’s degree in government from Harvard, though he opted not to follow his parents into science and medicine. Instead, he earned a law degree at Boston College Law School and served in the Massachusetts National Guard and the U.S. Army Reserve before returning home to Newport News to practice law.
In 1977, Scott won his first elected office, a seat in the state House of Delegates. He won a state Senate seat in 1982 in a special election to succeed Herb Bateman, a Republican who won election to Congress. Four years later, Scott made his first attempt to move back to Washington. He unsuccessfully challenged Bateman, losing by 12 percentage points. He retained his seat in the state Senate.
In 1992, the Justice Department under the Voting Rights Act ordered Virginia to create a majority-black district in the decennial redistricting process. Scott ran for the resulting district, which stretched from Richmond to the Hampton Roads area. He easily won a three-way Democratic primary, then cruised past a little-known Republican to become Virginia’s first African American representative in Congress since the Civil War.

Home Care Association of America
444 N. Capitol Street NW, Suite 397, Washington, DC 20001
Phone: 800-22-HCAOA Email:  Website:

Copyright © 2018 HCAOA, All rights reserved.

Our mailing address is:

Want to change how you receive these emails?
You can
update your preferences or unsubscribe from this list