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Book 52 — Purple Cow

It's been two years together and we've read 51 books so far. Good job!

Don't be alarmed when you don't receive a new book club newsletter at the beginning of the next year. We're working on a new improved formula for it and we'll let you know when it's ready. The forum will continue to operate as always.

Weeks 51 – 52

"Purple Cow" by Seth Godin

This is the final assignment for this year!

Being like everybody else has its benefits. It's easier to disappear in the crowd whenever something bad is about to happen.

But being different, being an outsider, being remarkable has its benefits when something good is going to happen. If you want to get the promotion, win the businees, make a sale, your biggest strength is how different you are from the other candidates.

This short book is about that. About being different and about its benefits.

Just 12 pages (or 13 minutes for an audiobook) a day to finish it in 2 weeks 🙌

Do you have a recommendation for a book or a person we should add? Give us a shout in the forum:
Photo by Anastasia Shelepova on Unsplash
Copyright © 2020 Piotr Gaczkowski, All rights reserved.

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