Weeks 31 – 32
"Influence" by Robert B. Cialdini
How many times have you been played for a sucker by a seller who sold you something you didn't even want? The author of the book had it one time too many. That's why he decided to research what methods of influence work on people.
His approach? Start working in positions that require an influential approach and learn from the best. Door-to-door salespeople, street fundraisers, and other professionals have their ways of meeting their goals.
Bad news? You can't get immunity from these tactics. Good news? You can at least learn to recognize them!
Fun fact: This is the most recommended book in our database so far!
Just 24 pages (or 44 minutes for an audiobook) a day to finish it in 2 weeks 🙌