⛹️♀️Dropping the ball
What's the worst thing that can happen to a creator?
Is it the lack of ideas? Nope, you already know at least a few exercises to generate lots of ideas quickly.
In my opinion, the worst is when you have too many ongoing projects to properly focus on either of them. Why do I think this way? Well, if you read a few previous issues of this newsletter you might have guessed already. Cause I'm currently struggling with it.
I asked Ana, who's helping me run this newsletter, what's her opinion on whether to keep a project or drop it. We found some signs that may help you get better clarity.
Here are some metrics that could tell you whether a project is worth keeping:
- Does it give you personal satisfaction?
- Does it help others?
- Does it bring you enough money to justify the work you put into it?
- Are you learning transferable skills?
In a recent episode of the Communities Show titled "Convert your inactive Instagram, Facebook or newsletter audience to a community" (not yet publicly available), Anna Grigoryan mentioned Matt D'Avella's project to document a daily podcast. The project took 3 years. The money earned from YouTube monetization was $440. So around $12 per month.
Did it bring enough money to justify the effort? Hardly!
But a curious spin is that they learned enough about video production that they started a video production company that actually earns money. If you want to learn more here's the video from the author himself.
It's OK to drop
Remember that it's OK to drop something that you are working on and focus your energy only where it matters. It's not a sign of failure. It's a sign of strength and being true to yourself. You can always come back to this endeavor later.
At one point, I really wanted to have a daily music blog, so I made it. After some time, I realized updating it feels more like a chore rather than joy. It took a lot of time to admit it but I decided to stop it.
Guess what, I don't regret this choice at all! I felt much worse putting out the content almost nobody read than I did after letting it go.
Do you know some other signs it's time to drop a project that I haven't mentioned? I'd be happy to learn!