Handpicked trends and topics from the sports business and sports marketing industry.
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Hi <<First Name>>!

Welcome to another newsletter with some of the trending topics from the sports business industry. In your service to keep you updated.

Magnus Berglund
E-mail | Twitter

PS. I'll be in London for TrendWatching LIVE to catch up the latest consumer trends. Inbox if interested in exchanging experiences, trends etc November 15 or 17.
Magnus Berglund @ EFN TV
”As a general rule, the most successful person in life is the one who has the best information.” – Benjamin Disraeli

When 'Red Bull Chelsea' tops the table

Red Bull, you know the energy drink brand that’s also a big-ass media company, is reportedly considering buying an English football team.

Which one?

The rumors say that Chelsea, Charlton, Brentford and Leeds is on the radar.


Because Red Bull want to boost their out of EU sales! #Brexit


Roman Abramovich, the businessman who owns Chelsea FC, can of course close that door whenever he wants.

But on the other hand, our Russian friend could have other things to worry about. I mean, the sales of vodka is "dropping catastrophically"  in Russia (the country that, until 2011, considered beverages with 10 percent alcohol as non-alcoholic).


Red Bull already have FC Red Bull Salzburg, Red Bull Leipzig (also known as ”der Roten Bullen”), the New York Red Bulls and Red Bull Brasil.

Plus, EHC Red Bull München, in ice hockey.

Oh, and two Formula 1 teams, almost all extreme sport events around the globe and like a trillion of the world’s best athletes (also e-sport, of course).

Blofeld: James Bond. Allow me to introduce myself. I am Ernst Stavro Blofeld. They told me you were assassinated in Hong Kong.

James Bond: Yes, this is my second life.

Blofeld: You only live twice, Mr. Bond.

Recommended Reading


  • Why You Should Slash Your Sponsorship Budget (And What to Focus on Instead) (Article)
  • Sport & Scandal: The Evolution of Sports Sponsorship – a new documentary from The Drum (Article)
  • Gambling: Why is sponsoring a Premier League shirt such an attractive option? (Article)
  • The IEG 2017 agenda is taking shape. Check out the list of confirmed speakers (Article)

Tech and TV

  • NFL pairs with Google Daydream for new VR series (Article)
  • Analysis: Putting F1's TV ratings decline in context (Article)
  • Adidas Utilisizes 3D Printing to Develop New Shoes (Article)
  • Cubs fans used a Super Bowl's worth of cell data during parade (Article)

Other Sports Biz

  • Alcohol Will Be Banned in Public Spaces During the 2022 Qatar World Cup (Article)
  • 2016 NBA Tipoff: 6 Basketball Business Stories To Watch (Article)
  • Dongfeng Returns for 2017-2018 Volvo Ocean Race (Article)
  • Ronaldo signs massive Nike renewal (Article)
  • NextGen | ATP launches tournament to promote new blood (Article)
  • Nike Just Dropped Its India Cricket Sponsorship, Half The Team Without A Bat Sponsor (Article)

General (that will help your brand)

  • How Digital Marketing Trends Have Changed Black Friday (Article)
  • Influencer Marketing for Instagram: Creating a Campaign Brief (Article)
  • Personalization leads to polarization (Article)


  • Practice Doesn’t Make Perfect (Article)
  • The Perfect Morning Routine (Backed by Science) (Article)
  • Leaders Can Turn Creativity into a Competitive Advantage (Article)
If you like what you read, share www.sportsbiztrends.com or forward this message to a friend or colleague.

And you, don't take the content too serious, it's inspiration.
(And facts, mostly facts.)
Magnus Berglund
CEO and Advisor Kinglet & Co
Founder & Creator SportsBizTrends.com
Speaker ICE London, TEDx, TEDxYouth etc.
E-mail | Twitter | LinkedIn
Copyright © 2016 Kinglet & Co, All rights reserved.

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