P2.2 | The Right Dosage


Welcome to Project 2.2's weekly newsletter "The Right Dosage".

In this newsletter, I talk about tripartite agreements, flywheel effect from an estate lens, cost vs. effort for home brewers and share my recommendations for everyday coffees.

Also, this week Project 2.2 featured in an article by Open Magazine. It gives a comprehensive view of the Indian Specialty Coffee and how the home brewing segment is growing. Check it out here.

There are coffees which are complex. Then there are coffees which are good for everyday use. Here are my top recommendations for everyday use:
1. Kalledevarapura Chandragiri Naturals by Beanrove - 91 points
2. Attikan Estate by Blue Tokai - 88 points
3. Baarbara - Filter by Corridor Seven - 88 points
4. Kalledevarapura by Alchemist - 89 points

These are coffees which should be in your cabinet for those rainy days.

This week, I have 2 articles for you.

"The Ratnagiri Flywheel"
This is part 2 of the Ratnagiri series where I share the producer's view on how the estate worked its way to achieve the status they have today. This hype is an outcome of years of planning and efforts, kicking in a flywheel effect which is now at the heart of their differentiation strategy.

"Why cafes need Nakul Mysore?"
A few weeks back, this newsletter found mention of a something known as a tripartite or a 3-party agreement for private labelling of coffee. I got the chance to get a deeper look at how it works by none other than the brains behind the largest player in this segment, Nakul Mysore. If you or a someone you know is running a coffee business or is planning to, give this article a read.

Cost vs. Effort is a crucial decision making parameter for which method will suit your lifestyle. Here is an inspired post on our Instagram page which might help you choose better.

1. Corridor Seven released their first profiling session episode with Kerehaklu. 35 minutes of dense knowledge sharing by this roaster-producer duo.
2. AJ from All Together Experimental started an amazing podcast on Indian specialty coffee. It's called Coffee Altogether.

1. Growing in the specialty cafe segment is a balancing act. The risk of failure is high. But one company has managed to play their cards well.
2. There are several updates planned for Project 2.2's ratings library. You'll see a roll-out of many such additions in the next 2 weeks.

We have started the Disconnect series and it would like to invite you to share your story with us. It would be great for the community to know that we are growing. Join us.

Stay safe,

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