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Don’t play bingo with your clients’ health

At The Exeter, we’re passionate about income protection.

Given that income is the foundation to all of our lives, doesn’t it make sense that protecting it should be the cornerstone of financial advice?

The FCA clearly think so, recently naming income protection as one of the top 4 insurances people need, alongside home contents, buildings and motor insurance. Read the story here.

So what’s holding this crucial product back?
A common myth

A common myth about income protection is that it’s not required if your client has a critical illness policy.

To us, critical illness cover is a bit like playing bingo. If your client’s illness matches the criteria, they’ll receive a well-deserved pay-out. If it doesn’t, they could be quite rightly left to feel like they’ve wasted their money.

Income protection doesn’t discriminate against illnesses or conditions. If ill-health is keeping your client off work, it’s clear they need financial support to keep a roof over their heads until they’re ready to return.


Income protection by The Exeter

It’s a telling fact that in 2015, just 9% of the claims we paid at The Exeter were for cancer, heart attacks/surgery or strokes – 4 of the top 5 critical illness claims.

Instead, nearly 60% of claims were due to accidents, injuries, back and musculoskeletal problems, showing just how vulnerable good health is.

Don’t forget – income protection by The Exeter just became even more affordable. As a limited special offer, all new members will receive 2 months’ free cover in their first year.

Talk to us

Our experts are ready to speak to you to help your income protection sales grow. Give us a call on 0300 123 3207 or email us at
Calls may be recorded and monitored.

The Exeter is a trading name of Exeter Friendly Society Limited, which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Register number 205309) and is incorporated under the Friendly Societies Act 1992 Register No. 91F with its registered office at Lakeside House, Emperor Way, Exeter, England EX1 3FD. 2016/1634


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The Exeter · Lakeside House · Emperor Way · Exeter, Devon EX1 3FD · United Kingdom