Footprint Xchange
Skillful use of technology is the secret to effective experience.

'but without content I am a sounding gong!'


Last week Matt Green from The Broadsword Group kicked off the first Footprint Xchange on the subject of technology and 3D mapping. More than 40 people from the worlds of theatre, digital, design, production and experiential events, engaged with Matt to discuss how technology is working for them.

A key insight that emerged is how we use technology. It is skillful deployment and the ability to blend different layers of technology that makes for compelling experiences. In short our skill in its use is the important factor - not simply the adoption of latest technology, or over using it for its own sake.
Matt was clear that parallax scrolling, the blend of 2D and 3D mapping, works well to create depth and physical interaction with experience. The use of tech for a purpose, with great storytelling content, is what makes the difference.
Photo: Frank Vitetta, Orchid Box
Frank from Orchidbox also commented that using digital to build community, for example using a hashtag, and increase awareness and traffic to an event can be further augmented.  This can be done using social media amplification - by the proposition of audiences with specific locational offers, as well as longer term follow through with data capture, sharing and engaging content. We’re all agreed that the interplay between the digital and the physical world is really where to find the best experiential outcomes.

We’re all agreed that the interplay between the digital and the physical world is really where to find the best experiential outcomes.

The next talk is on July 7th with Wil Currie from Nexus Global (and others) who specialise in installation of bespoke digital networks at events, retail and experiential locations. We’ll be exploring beacons, consumer navigation, Virtual and Augmented Reality and tracking the unwitting consumers’ mobile phones, among other topics.

Invitations will be issued in June… meanwhile if you would like to engage with the Footprint Xchange conversations, just add the twitter hashtag  #FootprintXchange.

Until next time,

Danny & Agnes.

Footprint are running a series of talks 'Footprint Xchange’ over the summer around the subject of technology and experience – if you would like to attend  and find out more please contact us

If you would like to brief us on a project, or obtain a quote for pitch purposes,
or Danny@footprint
Ph: 020702072779094
We look forward to hearing from you

For bookings, to discuss your future plans and find out more  click here 
Address: Footprint Scenery Ltd
Unit 28,
Astbury Business Park
Station Passage,
SE15 2JR
Tel: 020 7277 9094    
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Footprint Scenery Limited · Unit 28 Station Passage · Astbury Business Park · London, London SE15 2JR · United Kingdom

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