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JANUARY 6, 2021

Let's Look Into 2021's Crystal Ball

'Tis the season for the usual slew of trend roundups that predict what will happen in the coming year and beyond. One of the most succinct reports comes from Global Web Index' Consumer Trends for 2021. Below are topline takeaways that spoke to us. #trendrecap #2021 #marketing #reports

  • TREND #1 - There's no place like home

    WFH has shifted from substitute to standard and the precedent has established a new respect for virtual and remote employment. The domino effects are many, from city exoduses and urbanization of countrysides to downsizing of night-time and service economies, focus on home interiors, new digital social behaviors and so many more (even VCs are reaching more nationally as startups defy 'flyover' designation in the heartland). This dust isn't settled, but this democratized accessibility to the world from home promises challenges and opportunities for marketers in 2021.
     

  • TREND #3 - More than lockdown blues

    Many have referred to the pandemic crisis as an iceberg and 2020 was just the tip. The underlying mass is a crisis of sub-crises that will impact society for years to come. The bulk of that hidden danger is the threat to our mental health and wellbeing in reaction to so many types of stress and change. The message to brands is that 'these difficult times' are nowhere close to over for consumers, and that a more empathetic, authentic, kind, and personal posture is a new normal for the long haul.
     

  • TREND #6 - Coming of age

    2020 has been called a "generation-defining year" and this is especially true for the mature age groups that have been deprioritized for millennial favor for so long. In 2020 Gen X and Baby Boomers increased their savvy and reliance on internet use. In the USA alone, their online grocery commerce increased 57% over the prior year. This means their market power, which was eclipsed by the more connected millennial generation, is soaring back and in 2021 the decisions and behaviors of mature generations will be more impactful than ever.
SEE ALL THE TRENDS

New to Us, New to 2021: Meet Clubhouse.

Clubhouse is getting a ton of buzz lately for its high-demand, limited access, influencer-fueled introduction to the intrawebs. What is it? It's a social media app that allows users to open voice chats about various topics they are interested in. Think of it like barber shop or dinner table convos brought to a social app. Why is it so popular? Aren't chat rooms passé? Clubhouse takes the best of what's old and makes it feel new using audio, thought-leaders and engagement techniques to get people in the room to participate... Or so we're told, because the biggest news about Clubhouse right now is that it's hard to get an invite. If you're in, let us know! #socialmedia #app #launchmarketing

DIG IN TO CLUBHOUSE

How Much Longer Will Gaming be Overlooked by Marketers?

Knowledge bomb: The world's 2.7 billion gamers will spend $200 billion on games by 2023. Yes, this captures all types of gamers on all platforms (mobile gamers, PC gamers, console gamers) and certainly overlapping use, but the growth is still staggering with cloud and VR gaming poised to take off in the years ahead. Yet rarely is gaming thought of as a core channel to reach customers by brands. If there was ever a time and a way to convince skeptics, perhaps some great data visualization will help. #gaming #brandmarketing #VR 


 








 
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I'll be trying to put these out bi-weekly. Suggestions? Email Ryan Brown

 






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