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SIS and Racing Post collaborate on one-off betting shop awards programme


SIS (Sports Information Services) has teamed up with the Racing Post to host a one-off Betting Shop Champion Awards, aimed at recognising the efforts of retail betting and gaming staff during the COIVD-19 pandemic. As with other sectors of the UK economy, the retail betting sector has been hard hit by lockdowns, with high street ...

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Digitain partners to benefit from AstroPay portfolio


Digitain has strengthened its network of partnerships after securing a new joint marketing referral deal with AstroPay.  Through the new agreement, Digitain’s partners will benefit from access to AstroPay’s portfolio of payment products, including the AstroPay Card and its OneTouch wallet. Arin Andriazian, Payment Product Manager for Digitain, commented: “We’re very pleased to have made ...

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BACTA forms working group to improve understanding of gaming machines


BACTA, the trade association that represents British arcades and gaming machine suppliers, has established a new ‘technical standards working group’. The group, BACTA says, has been designed to inform, recommend and update regulatory stakeholders on industry developments and best practices related to machine gaming standards and developments.  Led by Alan Claypole, the current Head of ...

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VBET further strengthens Ukraine marketing with Football Cup deal


VBET has signed an arrangement with the Ukrainian Association of Football (UAF), securing the title sponsorship of the Ukrainian Football Cup. The three-season agreement will see both partners collaborate on the development of the knock-out tournament as well as Ukrainian football in general, and builds on VBET’s previous deals with the UAF. Anton Svitlychny, Head ...

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Fonbet nets FC Rubin Kazan sponsorship


Fonbet has strengthened its sponsorship portfolio after scoring a new, long-term partnership with FC Rubin Kazan. Under the terms of the new agreement, Fonbet’s logo will be featured on the front of the Kazan team jerseys while company branding will also be displayed throughout the team’s home games. “We’re pleased to welcome the two-time Russian ...

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Ladbrokes commences with pre-season ‘Drummers’ marketing campaign


Ladbrokes has built on its ‘Drummers’ UEFA 2020 European Championship marketing campaign ahead of the upcoming 2021/22 club football season. The campaign kicks off today and will be split into two over the coming weeks in order to enhance fan excitement and anticipation for weekend fixtures.  Conducted by the Neverland media agency, it will be ...

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bet-at-home records 3x EBITDA downturn as a result of German regime change 


bet-at-home AG has cited that tougher anticipated adjustments to German gambling’s new federal regime have resulted in the company recording a 9% decline in group revenues to €56.8 million (H1 2020: €62.3m).  Updating investors on its H1 2021 interim results (period ending 30 June), bet-at-home stated that its commercial performance had slowed against previous forecasts ...

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Italian football authorities call for suspension of betting sponsorship ban


The Italian Football Federation (FIGC) has argued that the country’s betting sponsorship and advertising ban should be temporarily lifted in order to allow the sports sector to recoup lost earnings. First implemented on 1 January 2019, the Italian advertising ban has seen the full range of commercial marketing including product placements, distribution of branded items ...

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Allwyn boosts sustainability policies with net zero commitment


Allwyn, the UK-brand of European lottery operator SAZKA Group, has made a commitment to become the first net zero lottery company by 2030. As part of the plan, the group will align itself with the UN Race and Zero, and has also gained the Planet Mark Zero Carbon Commitment to pledge to achieve net zero ...

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Winning Post: Belgium serves as Europe’s unwitting guinea pig on spending limits


As regulatory evaluations appear on the agenda of multiple European gambling marketplaces during the second half of 2021. Regulus Partners warns stakeholders to pay close attention to Belgium proceedings, where online gambling’s strictest spending limits have been approved. It is perhaps fitting that the first identified remains of a guinea pig in Europe can be ...

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SBC Digital Italia

28 - 29 July 2021

SBC Digital Italia will have an exclusive focus on one of Europe’s main betting & gaming markets. Home to many of the industry’s strongest and most innovative companies, the Italian market has often developed new approaches to adapt to a changing regulatory landscape, most recently with the introduction of the strict limitations placed on advertisement and promotion of betting and gaming operators.

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SBC Summit Barcelona

21 - 24 September 2021

SBC Summit Barcelona is the global betting & gaming show, representing the absolute top in terms of networking, learning and getting business done. It offers a unique opportunity to reach and network with a global audience of key decision makers from the betting and gaming industries.

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SBC Summit Latinoamérica

27 - 28 October, 2021

SBC Summit Latinoamérica is Latin America's Betting and Gaming Event for senior executives, organised through a high level partnership between SBC and G2E, and will be held in a luxurious setting in Cancún, Mexico.

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Betting on Sports Europe

9 - 11 November, 2021

Betting on Sports Europe is the foremost conference in the European sports betting industry, where all the senior operator executives get together to discuss the unique challenges and opportunities the industry is facing.

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