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Chris Pearce: Six expert tips for pricing minority sports


Sports betting consultant and expert odds compiler Chris Pearce explains his process for scaling-up markets for minority sports, such as the Winter Olympics. As bookmakers apply standardised strategies for trading mass-market sports, pricing your niche sports correctly could be your edge with customers… Walk into any trading room and you will see football specialists, horse ...

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SUZOHAPP: Using our European knowledge to fuel US expansion


As the world emerges from the pandemic, SUZOHAPP aims to enhance the in-person sports betting experience for punters who have become accustomed to gambling via their mobile devices. Speaking to SBC, Todd Sims – Vice President Sales Gaming & Amusement, Americas at SUZOHAPP – explains how the hardware provider is using learnings from the European ...

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Triggy partners with 2mee for instant human hologram messaging system


Triggy will now provide an instant human hologram messaging system for sports betting operators and affiliates after partnering with 2mee. By combining Triggy’s suite of content and marketing activities with 2mee’s new messaging protocol and platform, the two partners believe that they can help drive conversion. “We are extremely excited to offer 2mee’s Instant Human ...

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Industry’s biggest brands to gather at Betting on Sports Europe


November’s Betting on Sports Europe conference and exhibition is set to see the industry’s biggest brands out in force, with senior executives from the continent’s major operators joined in London by representatives of leading sportsbook technology and services providers.  The event at Stamford Bridge, the home of UEFA Champions League holders Chelsea FC, on 9-11 ...

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Smarkets: Sunak Budget bluster frosty against 22% chance of recession


Smarkets Politics has registered a mixed reaction to the Autumn Budget statement, delivered by Chancellor Rishi Sunak. “Employment is up, investment is growing, public services are improving, public finances are stabilising, and wages are rising” – bellowed Sunak to the Commons, underlying the strengths of the UK economy recovering from COVID-19 pandemic. Yet, despite the ...

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Sweden to end online casino restrictions on 14 November


The Swedish government will end its temporary restrictions on online casinos from 14 November. According to Swedish media reports, the government will no longer enforce its policy that had been applied since 1 July 2020 as a protective measure for Swedish citizens during the COVID-19 pandemic. Licensed operators had been forced to impose a mandatory ...

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IGT announces ‘cornerstone’ Responsible Gaming Policy


Highlighting responsible gambling as a ‘cornerstone’ of its commercial strategy, International Game Technology (IGT) has announced its global Responsible Gaming Policy. IGT – which reported a strong commercial performance in Q2 2021 – stated that the new policy has been launched in order to ‘transparently inform and educate all relevant stakeholders’ about the firm’s worldwide ...

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Lottoland updates CSR policies by signing Climate Pledge


In an expansion of its CSR agenda, online lotto betting operator Lottoland has signed The Climate Pledge, whilst making the transition to become a carbon neutral company. The development saw the firm collaborate with global climate reduction consultancy Tunley Engineering in order to coordinate the process needed to measure, report and offset its carbon footprint. ...

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HMRC revises 2022 casino tax bands in-line with inflation


HMRC has accepted a policy proposal that will expand the tax bands on gross gaming yield (GGY) applied to land-based casino earnings.  New tax bands will be applied from 1 April 2022, as HMRC aims to maintain casino operator duties at real levels of inflation. Applied since 1997 and last amended during 2021, HMRC currently ...

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FA suspends York City footballer for betting violations


A football player for York City FC of the National League North has been suspended for one month by the Football Association (FA) for placing a number of bets on his own sport. Joshua King placed 139 bets across two seasons, with 94 placed across the 2020/21 campaign, of which 13 were in connection with ...

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SBC Summit Latinoamérica

27 - 28 October, 2021

SBC Summit Latinoamérica is Latin America's Betting and Gaming Event for senior executives, organised through a high level partnership between SBC and G2E, and will be held in a luxurious setting in Cancún, Mexico.

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Betting on Sports Europe

9 - 11 November, 2021

Betting on Sports Europe is the foremost conference in the European sports betting industry, where all the senior operator executives get together to discuss the unique challenges and opportunities the industry is facing.

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SBC Summit North America

30 November - 2 December 2021

The SBC Summit North America conference and expo will bring together all the major players in the fast-growing North American sports betting and igaming industry for two days of high-level discussions, business meetings, and networking.

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SBC Awards 2021

14 Decemberr 2021

The SBC Awards recognise the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platform providers and data.

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