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The ‘circle of control’: Protecting your brand traffic from the ‘piggybackers’


Why do I have potential customers searching for my brand but not ending up on my page? The answer, explained Internet Vikings CEO Peter Ekmark, may lie in brand traffic protection. “Having worked with major igaming B2C brands in both regulated markets and developing markets for almost 15 years, I have faced a multitude of ...

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Fonbet: Why sponsoring European football giants is a ‘step in a new direction’


The first few months of 2021 marked a ‘step in a new direction’ for Fonbet as the sports betting operator signed new international partnerships with three football giants: Paris Saint-Germain, Real Madrid and AC Milan.  These partnerships, explained Alina Yakirevich – Chief Marketing Officer of Fonbet  (pictured below)- have helped the company to interact with ...

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‘Product leadership strategy’ in regulated markets key to 888 success


888 Holdings has published its full results for the year ending 31 December, reporting strong growth driven by success in regulated markets and a varied product range. The FTSE250 group’s overall revenue increased to $849.7 million, up 52% from the 2019 figure of $560.3 million. In addition, the firm reported adjusted EBITDA of $155.6 million ...

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Caledonia sells majority stake in Buzz Bingo to ICG for a nominal amount


FTSE250 Caledonia Investments has disclosed that it has sold its majority stake in Buzz Bingo to asset management fund Intermediate Capital Group (ICG) for a ‘nominal amount’. The London private investment trust has served as Buzz Bingo majority shareholder since 2015 – acquiring the Gala Bingo brand for £240 million ahead of previous owner Gala ...

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YGAM receives recognition for positive employment practices


The Young Gamers & Gamblers Education Trust (YGAM) has received a gold accreditation by Investors in People in recognition of its positive employment practices. Gold accreditations are awarded to organisations in which all employees, ranging from CEOs to apprentice level, take active ownership of ‘established policies’ and make them ‘come to life.’ In Investors in ...

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Italian publishers criticise AGCOM penalty disparities


AGCOM, Italy’s federal communications and media agency, has stated that it will maintain stricter monitoring on the advertising of online gambling content by online media platforms. The regulator issued its warning to digital media incumbents having sanctioned a €50,000 fine to Tuscan provincial news source ‘Il Giunco’ for displaying a ‘casino advertorial link’ on its ...

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Novibet banks on Microsoft Azure to match its rapid growth objectives 


Novibet has entered a ‘new digital era’ by migrating its core platforms and operating systems onto Microsoft Azure’s cloud computing network. The CIS betting group described the Microsoft Azure cloud upgrade as a key technology project for 2021, which will help safeguard the technical capacity of Novibet to match its scale servicing multiple CIS betting ...

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SKS365 enhances Italian sector status with Falzon appointment


International sports betting and casino operator SKS365 has strengthened its expansion plans both internationally and in Italy with the appointment of Lara Falzon as Group Chief Financial Officer. The firm, first registered in Austria and operating in Italy under the Planetwin365 brand, is currently going through a period of ‘intense growth’ both regionally in the ...

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In Touch Games fined £3.4m for customer care and AML failings  


The UK Gambling Commission (UKGC) has taken regulatory action against multi-brand mobile casino operator In Touch Games Ltd for failings with its social responsibility, money laundering and customer communications duties. In Touch – which operates the mobile casino portfolio of MFortune, MrSpin, CashMo, PocketWin and SlotFactory.com – has been fined with regulatory penalties totalling £3.4 ...

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EFL Chairman takes stance against betting sponsorship ban


Chairman of the English Football League (EFL), Rick Parry, has spoken out against a ban on sports betting sponsorship arrangements, citing financial concerns for lower league teams. Speaking to the Financial Times (FT), Parry remarked that a betting sponsorship ban would be ‘catastrophic’ for smaller football clubs ‘in the wake of the pandemic’. Parry’s comments ...

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SBC Digital Africa

30 - 31 March 2021

SBC Digital Africa is the 2nd edition of the largest virtual event dedicated to the African continent. To shed light on both emerging opportunities and unique challenges in the most important African markets, SBC will bring together the key industry experts and industry leaders to share their insights.

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SBC Digital Payments

29 April 2021

SBC Digital Payments will bring together fintech’s leading minds, operator decision makers and experts on the intricacies of payments in the betting and gaming industry, to share their insights and discuss the cutting edge of this key area for success.

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SBC Digital North America

9 - 10 June 2021

SBC Digital North America focuses on the burgeoning North American sports betting and igaming industry, providing an industry-leading platform where all the industry’s key players come together to discuss the challenges and opportunities facing the industry.

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SBC Digital Italia

28 - 29 July 2021

SBC Digital Italia will have an exclusive focus on one of Europe’s main betting & gaming markets. Home to many of the industry’s strongest and most innovative companies, the Italian market has often developed new approaches to adapt to a changing regulatory landscape, most recently with the introduction of the strict limitations placed on advertisement and promotion of betting and gaming operators.

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