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Why SoftSwiss Game Aggregator brings ‘clear added value’ for BCGame


Chris Butler, Head of Operations at BCGame, said that games made available via the SoftSwiss Game Aggregator platform have proved a strong addition to its content portfolio. In conversation with SBC News about engaging new players within the casino space, Butler praised BCGame’s partnership with SoftSwiss, while also stressing that companies should steer away from ...

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Soft2Bet: Players should never be coerced into betting beyond their limits


Ivan Lorinkov, Head of VIP at Soft2Bet, spoke to SBC News about facilitating enjoyable – but not addictive – gambling experiences, using real-time data to identify problem gamblers and why players should never be coerced into betting beyond their own affordability limits. SBC: How does Soft2Bet encourage an enjoyable gambling experience without it turning into ...

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Wag.io rebrands as Mitigatr to implement ‘outside of the box’ approach


Gaming compliance software provider Wag.io has announced its rebranding with new identity Mitigatr, marking a transition into a fully managed affiliate compliance solution. The new brand identity reflects Mitigatr’s change from being a technology provider to offering tech-enabled solutions and end-to-end services for its igaming operator clients. Mitigatr’s team stated that the motivation for the ...

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Paddy Power debuts VAR comedy series on Prime and Virgin Media  


Paddy Power is set to make its ‘longform’ TV debut, launching its self-produced sitcom ‘The VAR Room’ on Virgin Media and Amazon Prime video streaming platforms.  A four-part series, The VAR Rooom takes a tongue-in-cheek look at what really happens behind the scenes at Stockley Park – the home of VAR in England. The sitcom ...

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SoftSwiss announces Affilka website launch


Affilka, SoftSwiss’ affiliate marketing tool, has announced the launch of its own independent website, as it comes close to securing over 100 partners. Originally launched as part of the SoftSwiss Online Casino Platform, Affilka evolved into a standalone product in 2018, and began operating under its current brand name in November 2020. The team behind ...

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William Hill partners with Contentstack to drive ‘aggressive strategy’


William Hill has enlisted Contentstack as its core content experience platform, with the long-term goal of supporting an ‘aggressive strategy’ focused on becoming an international, digitally led business. An entirely rebuilt online portfolio of the operator’s properties will become available in June as part of updates to the William Hill Vegas casino vertical. A centralised ...

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EGBA orders Italy to explain planned licensing reduction 


The European Gaming & Betting Association (EGBA) has issued a notification to the European Commission demanding that Italian authorities explain why they have published a draft law proposal seeking to reduce the number of online gambling licences by two-thirds. A reduction of online gambling licences had been initially proposed by the former 5Star-DP coalition government, as ...

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ASA clears Ladbrokes for ‘Goonies’ themed slot ad


The Advertising Standards Authority (ASA) has decided not to uphold a complaint against Ladbrokes relating to a new slot game themed around the 1980s film The Goonies. In a paid-for Facebook post for Ladbrokes, seen on 31 March, the slot in question was advertised with the statement ‘Play The Goonies Jpk at Ladbrokes. Get 30+ ...

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EveryMatrix to power Foliatti Mexico’s digital makeover


EveryMatrix has secured a major LatAm markets coup, becoming the lead igaming software supplier to Grupo Foliatti the operating firm of 10 Mexican land-based casino properties. The agreement will see Foliatti launch its first online gambling property, ‘Foliatti Casino’ – powered by EveryMatrix’s full-service turnkey platform. The partnership aims to establish Foliatti Casino, as one of ...

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Luckbox hunts for more talent to deliver on its mass appeal


Luckbox has expanded its ongoing ‘recruitment drive’ as the esports wagering platform launches new projects to maintain its post-IPO growth phase.  Updating the market, Luckbox said it is seeking to recruit staff immediately for its product design, marketing and customer compliance teams. The company revealed that it was recruiting for the key hires of a ...

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SBC Digital Italia

28 - 29 July 2021

SBC Digital Italia will have an exclusive focus on one of Europe’s main betting & gaming markets. Home to many of the industry’s strongest and most innovative companies, the Italian market has often developed new approaches to adapt to a changing regulatory landscape, most recently with the introduction of the strict limitations placed on advertisement and promotion of betting and gaming operators.

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SBC Summit Barcelona

21 - 24 September 2021

SBC Summit Barcelona is the global betting & gaming show, representing the absolute top in terms of networking, learning and getting business done. It offers a unique opportunity to reach and network with a global audience of key decision makers from the betting and gaming industries.

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SBC Summit Latinoamérica

27 - 28 October, 2021

SBC Summit Latinoamérica is Latin America's Betting and Gaming Event for senior executives, organised through a high level partnership between SBC and G2E, and will be held in a luxurious setting in Cancún, Mexico.

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Betting on Sports Europe

9 - 11 November, 2021

Betting on Sports Europe is the foremost conference in the European sports betting industry, where all the senior operator executives get together to discuss the unique challenges and opportunities the industry is facing.

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