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How Swish Analytics is boosting Sky Bet’s player engagement with top US sports


Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL.   Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially ...

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BetBuilder: The perfect entertainment backup for Euro 2020


We sat down with Malte Hegeler, Head of Product Development at OddsMatrix – the sportsbook platform for EveryMatrix. He explained how he sees the development of sports betting and the technology behind it in a future shaped by accelerated digitalisation. SBC: It’s been more than a year since the pandemic took the world by surprise, ...

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UK Ministers to launch Football Index probe


UK government Ministers are reportedly planning to launch an investigation into the collapse of ‘football player trading exchange’ Football Index. The Times reported that legislators are ‘deeply concerned’ by the collapse of the operator, after users lost over £100 million following its crash into insolvency. “This case further reinforces the need for our comprehensive review ...

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ESIC responds to ‘false narratives’ on its relationship with betting


The Esports Integrity Commission (ESIC) has declared that it carries no special interests for the sports betting sector, maintaining its independence as an organisation strengthening all esports integrity dynamics. This weekend, ESIC issued its statement ‘to clear false narratives’ regarding recent legislative developments related to the US market, its relationship with games developers and its ...

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Katie Walsh says times are changing for racing ahead of Grand National


In two separate marketing releases, UK sports betting operators Betway and Coral spoke to former jockey Katie Walsh and current competitor Tom Scudamore, who each gave a different perspective on the significance of the Grand National. Walsh is one of the most successful women to have ever competed in racing, having achieved over 100 wins ...

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Bookmakers anxious over whether football can really come home


With little fanfare or hype, this week bookmakers priced England at 5/1 joint-favourites (alongside France) to win this summer’s rescheduled UEFA Euro 2020 Championships.  The perennial underachievers in major football tournaments, England is recognised as ‘the gift that keeps on giving for bookmakers’ by allowing them to cash-in on a summer of patriotic bettors chasing ...

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MansionBet expands reach with US-centred Sky Sports Racing deal


UK online sportsbook MansionBet will now act as sponsor of US coverage on Sky Sports Racing, as part of an expansion of its existing contract with the broadcaster. Under the terms of the renewal, MansionBet will sponsor race day reviews and previews, expanding its viewership to the US audience, as more and more states in ...

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Aspire Global to power Luckster.com’s international expansion


Aspire Global has agreed to power Luckster.com entry into regulated European and Latin American markets ahead of the multi-vertical brand’s upcoming launch. The partnership is said to be the ‘first that covers the entire Aspire Global proprietary offering – platform, sports and casino games’. Mike Batenburg, owner and Managing Director at Luckster.com, said: “When we were ...

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ANJ appoints Xavier Asperge as French gambling’s IT supervisor


Strengthening its compliance remit, l’Autorité Nationale des Jeux (ANJ), France’s unified gambling regulator, has confirmed the appointment of Xavier Asperge as its Director of Technical Expertise and Systems Supervision.  Asperge will be tasked with developing the ANJ’s new tech supervisory unit, the division charged with monitoring and registering all tech-related components of licensed French gambling ...

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British sports bodies ‘see the benefits’ of vaccine passports


The BBC has reported that a group of elite-level British sporting bodies have backed the use of vaccine passports as a possible measure for supporting the return of spectators to stadiums. In a letter addressed to the leaders of the major political parties, the FA, Premier League, English Football League (EFL), England and Wales Cricket ...

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SBC Digital Payments

29 April 2021

SBC Digital Payments will bring together fintech’s leading minds, operator decision makers and experts on the intricacies of payments in the betting and gaming industry, to share their insights and discuss the cutting edge of this key area for success.

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SBC Digital North America

9 - 10 June 2021

SBC Digital North America focuses on the burgeoning North American sports betting and igaming industry, providing an industry-leading platform where all the industry’s key players come together to discuss the challenges and opportunities facing the industry.

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SBC Digital Italia

28 - 29 July 2021

SBC Digital Italia will have an exclusive focus on one of Europe’s main betting & gaming markets. Home to many of the industry’s strongest and most innovative companies, the Italian market has often developed new approaches to adapt to a changing regulatory landscape, most recently with the introduction of the strict limitations placed on advertisement and promotion of betting and gaming operators.

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