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Esports in a post-COVID world – can it maintain its momentum?


Esports will continue to grow beyond COVID, writes Mark Balch, VP Esports Betting Services at Bayes Esports, however we must keep an eye out for danger lurking on the horizon. To kick off the article, we should more clearly define the broad term of esports now. For betting companies, there are basically two types of ...

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Winning Post: Digging in the Sandbox of privacy


Last week the Information Commissioner’s Office (ICO) granted the Gambling Commission its phase-1 sandbox approval to proceed with its Single Customer View (SCV) project.  Despite its GDPR greenlight, Regulus Partners outlines the foreseeable challenges the Commission will face in turning its headline project into reality. Meanwhile, in Manchester, Regulus observes another think-tank ‘echo chamber’ debate ...

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Betta1 taps into BtoBet’s Neuron 3 in new partnership


BtoBet has strengthened its presence in the Zambian iGaming market after signing a new partnership with Betta1. Under the terms of the agreement, igned alongside BtoBet’s regional Certified Partner STM Gaming, BtoBet will power the Betta1 online brand with its Neuron 3 platform. “The African market is continuing to register strong shifts towards mobile,” commented ...

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Saxony-Anhalt sees no interest for GlüNeuRStv casino and poker licences


The Bundesländer of Saxony-Anhalt has published its ‘whitelist’ of operators that have been approved licences in accordance with the laws of GlüNeuRStv – Germany’s fourth interstate treaty on gambling.  Saxony-Anhalt has been appointed to serve as the Bundesländer that will house German gambling’s new federal regulatory agency – Glücksspielbehörde. The GlüNeuRStv regime was formally launched ...

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Betway gains ‘prominent exposure’ in tennis sponsorship


Betway has agreed to sponsor the Stockholm Open, becoming the official betting partner of the tennis competition. Commencing on 6 November, following last year’s cancellation, the competition promises to give Betway association rights as well as ‘prominent’ courtside branding. Anthony Werkman, Betway’s CEO, commented on the sponsorship of the oldest Association of Tennis Professionals (ATP) ...

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BresBet partners with Fergal O’Brien to further enhance racing presence


Recently launched sports betting company BresBet – which operates with a strong focus on horse and greyhound racing – has announced a partnership with trainer Fergal O’Brien. The deal will see O’Brien serve as a brand ambassador of the Sheffield-based bookmaker, which currently maintains a retail division and has plans to launch in the online ...

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David Conde to ‘optimise customer acquisition’ as Real Luck Group’s data lead


Real Luck Group has appointed David Conde as its new Head of Data, with responsibilities ranging across the firm’s operations, including its esports and sports betting Luckbox subsidiary. Conde’s new position will see him oversee the group’s business intelligence efforts, in particular to optimise customer acquisition and retention campaigns, which Real Luck states is ‘on ...

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TebWin prioritises responsible gambling in QPR partnership


TebWin has become the official betting partner of Queens Park Rangers (QPR) for the 2021/22 season. The collaboration sees the blue and yellow logo displayed around the Kiyan Prince Foundation Stadium along with other promotional material. King J. Entertainment is the marketing company behind the Tebwin.com sportsbook, and Business Manager, Pearl Dougal, commented: “We are ...

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Peter-Paul de Goeij: ‘Advertising is crucial’ for operators interested in Dutch market


Online betting and gaming made its debut in the Netherlands this week, following a lengthy legislative debate and regulatory development, and according to Peter-Paul de Goeij, Managing Director of the Netherlands Online Gambling Association (NOGA), operators must understand the ‘crucial’ role of advertising when making their entry. Speaking to SBC’s Global Relationship Director, Kelly Kehn, ...

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Betfred secures two-year extension to Super League sponsorship


Betfred has strengthened its presence and marketing in the European rugby league scene, having renewed its sponsorship arrangement with the top-flight Super League for a further two years. The contract extension will see the retail and online sports betting operator continue to cooperate with the league on the ‘Gamble Responsible’ campaign, currently promoted at Super ...

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SBC Summit CIS

13-14 October 2021

The SBC Summit CIS conference and exhibition is the premier event dedicated to the sports betting and gaming industry in the CIS region. It provides an exceptional opportunity for everyone with an interest in markets across the CIS and Eastern Europe to reach and engage with operators, affiliates, suppliers and regulators, as they gather to exchange ideas, network and do business.

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SBC Summit Latinoamérica

27 - 28 October, 2021

SBC Summit Latinoamérica is Latin America's Betting and Gaming Event for senior executives, organised through a high level partnership between SBC and G2E, and will be held in a luxurious setting in Cancún, Mexico.

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Betting on Sports Europe

9 - 11 November, 2021

Betting on Sports Europe is the foremost conference in the European sports betting industry, where all the senior operator executives get together to discuss the unique challenges and opportunities the industry is facing.

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SBC Summit North America

30 November - 2 December 2021

The SBC Summit North America conference and expo will bring together all the major players in the fast-growing North American sports betting and igaming industry for two days of high-level discussions, business meetings, and networking.

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