“VR is going to need 10 years to become a very mainstream big thing,” Mark Zuckerberg, CEO of Facebook (Click to Tweet)

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Greenlight Report

February 26, 2016

A weekly newsletter by Greenlight VR, the business intelligence firm for the global virtual reality economy.
Analyst Commentary

IBM Is Bringing Watson To VR
This week, game studio Rectangular Studios (Caceres, Spain) announced they are working with the IBM Watson platform to create a "cognitive system” to support avatar decision-making in virtual reality. Watson, which uses structured and unstructured text pages to form a natural language knowledge graph, has been successfully applied in health care, insurance, and famously in Jeopardy! applications. Watson has the potential to increase the accuracy with which avatars follow human instruction in VR by up to 90%. [Note: Advanced analytics techniques will be the central theme of next month's Virtual Reality Analytics Web Summit.]

Starbreeze Studios Plans Expansion for VR Launch
In a company release, Starbreeze Studios announced plans to aggressively hire game development and marketing teams to support the company's numerous VR initiatives. The Stockholm-based studio is not alone in the need to support rapidly growing VR business lines. In our February 2016 Virtual Reality Industry Monitor survey, 15% of executive respondents reported 10 or more VR titles developed or currently in development. [Read more about the Virtual Reality Industry Monitor here.]

Top Industry News

Featured from the our blog:
ABC Treks Into Virtual Reality

Fortune: “The proliferation of mobile viewers will further encourage experimentation by broadcasters, and there’s now a lot more serious discussion about measurement and campaign effectiveness,” Dawson said. “It’s early, but we’re starting to see very encouraging outcomes in post-viewing recall and reaction measures, particularly among younger viewers.”

Read more about ABC's trek into virtual reality.
You Asked. We Answered.
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Read about the 2016 VR Analytics Web Summit on App Developers Magazine.
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