Wine Communicators of Australia Update                                           View this email in your browser
WCA Update April 2021

This month saw the completion of harvest in most regions. While cooler and in parts wetter than the previous vintage, the absence of fire and (largely) COVID is a massive upside. We at WCA hope that everyone had a successful harvest and we’re looking forward to trying what promises to be some amazing wine from ’21.
April has been busy at WCA as well. We’ve kicked off the Wine Industry Mentor Program in partnership with ASVO, University of Adelaide, and Wine Australia. This world-class program gives new entrants to the industry an opportunity to learn from the sector’s leaders, which is a benefit not just to the participants but also to helping the industry as a whole develop. Find out more.
WCA is also presenting a series of cellar door workshops in collaboration with the South Australian Government and Great Wine Capitals programme. These workshops are aligned to the kick-off of the SATC tourism grant scheme and are designed to assist cellar door owners create a more holistic experience for their guests. 
For information on all of our events, click here.
One of our key objectives at Wine Communicators of Australia is to help foster wine sector collaboration. The more we as a sector can work together, the better off the industry is as a whole. To that end, we are extremely grateful to our partners, without whom the WCA programmes would not be possible.
Wishing you all the best with the end of harvest and getting those great ’21 wines underway.


Andrew Stark 🍷
WCA Executive Officer
Good Reads | Industry News
Wine Australia | Industry Update
The National Wine Sector Bushfire conference is being held in major cities across Australia on the 25th of May. For more information, click here

Wine Australia is updating its Market Explorer tool to make it even easier to use and with greater functionality. Find out more here
The Sustainable Winemaking Australia website is going live in May. Look out for more on this important initiative over the coming weeks.
Wine Industry Mentor Program | Application Open

The Wine Industry Mentor Program is a whole of sector initiative aiming to support and inspire the future generations of wine industry professionals by tapping into the experiences and insights from the best in their field.

This year the program is expanding into all areas of the wine industry. Find out more. 

Applications close 30 April. 
Roseworthy Reunion Dinner | Tickets on Sale Now
If you went to Roseworthy and studied viticulture, winemaking and/or wine business, then don’t miss the Roseworthy Wine Reunion Dinner on Saturday 24 July.

It will be a night to celebrate the important contribution that Roseworthy graduates have made to both the Australian and international wine industry,  plus a chance to catch up with fellow graduates.
Find out more. 
WCA Webinar Program | Register Now
This webinar will cover the fundamentals of list growth, and run through a health check of  conversion tactics – both at the Cellar Door and away from the Cellar Door. It will also highlight the key drivers of conversion and sales growth through emails, outbound and social media channels.

When: Tuesday 11 May 2021
Time: 12.30pm (ACDT), 1pm (AEDT), 11am (AWST)

Bailey's Snippet
Ken Carter was the world’s greatest daredevil, according to himself. Ken, real name Kenneth Gordon Polsjek, was best known for his plan to jump a rocket-powered car a mile over the Saint Lawrence River, between the United States and Canada. Evel Knievel, the world greatest daredevil according to everyone but Ken, said it was too dangerous a stunt for even Evel to attempt. But like all good daredevils, Ken ignored the advice. Just like Philippe Petit, who in 1974 performed acrobatics on a hire-wire strung between the Twin Towers of the World Trade Center. Most daredevils are unbalanced but balancing was Philippe’s specialty. 
Balance is also vital when comparing Australian wine supply and demand and when Australia’s wine makers produce Cabernet Sauvignon for the world. Wine Australia has examined both these topics in its most recent market bulletins.

Peter Bailey, Manager Market Insights
Members Benefits
Did you know that as a WCA member you can enjoy the latest winesave PRO at a special price. Usually $34.99, WCA Members receive a 15% discount on every order. 

As a member, you gain access to a wide range of special offers from WCA partners on wine industry magazine subscriptions, publications, products and events.  

View our latest offers here.
COVID-19 Update
At WCA we do not see any point in duplication information that is already available from the Australian Government, Industry Bodies and trusted sources.  We are all in this together and should work collaboratively so that we all get through these challenging times together.

For more information on COVID-19:
Australian Government
Australian Grape and Wine
Finlayson's Lawyers
Wine Australia

GOLD - Accolade WinesDenominationHip MediaMeltwaterPernod RicardRiedelThe University of AdelaideTreasury Wine EstateWine ArkWine Australia, Achieve Video Marketing
BRONZE -  Winetitles Media
EDUCATION - Ehrenberg Bass InstituteFlinders University, University of Southern Queensland

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