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New World Scout Ambassador Bear Grylls Launches the Largest Global
Youth Mobilisation for the SDGs


The World Organization of the Scout Movement made exciting news this week by announcing Bear Grylls as its new Chief Ambassador, making him the first public figure to be named for the role. Bear is known by millions of people around the world as an outdoor adventurer, inspirational speaker, TV host, and best-selling author with a passion for Scouting. Now in his new role as Chief Ambassador of World Scouting, Bear will act as a global voice for youth education with the aim of inspiring more young people to join the Scout Movement and create positive change in their communities.

“I’m very proud and humbled to take on this new role as Chief Ambassador of World Scouting and continue to promote the great work Scouting is doing across the globe. Scouting is a worldwide force for good that unites young people with positive values and an adventurous spirit. We aim to make a difference in our communities, help young people learn new skills, and be kind to all people.” ~ Bear Grylls
As his first official engagement as Chief Ambassador, Bear was on hand this past weekend for an event hosted by the World Scout Movement at the United Nations headquarters to launch Scouts for SDGs – a mobilisation of 50 million Scouts to make the world’s largest coordinated youth contribution to the Sustainable Development Goals (SDGs) by 2030.

Find out more about our new Chief Ambassador of World Scouting here.

Scouting steps up to take action for the Sustainable Development Goals

Scouting has made an extraordinary contribution over the years to improve the sustainability of our planet, promote peace, and tackle inequality. Earlier this year Scouts surpassed an incredible milestone by giving more than one billion hours towards sustainable development through local projects under World Scouting’s programmes, including the flagship Messengers of Peace initiative. 

Now, as a global Movement, we are taking that commitment one step further with Scouts for SDGs. By 2030, this unprecedented activation aims to engage 50 million young people in a coordinated effort to deliver two million local projects and an additional three billion hours of service for the 17 Sustainable Development Goals.
Scouts for SDGs features a newly launched online SDG hub and a range of resources to support National Scout Organizations to raise awareness and take action for the SDGs. The initiative also leverages financial and in-kind contributions from the World Scout Foundation and a wide network of partners, including United Nations agencies and non-governmental organizations, to support local projects led by Scouts.
Find out more about Scouts for SDGs through our new digital platform at
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