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January 15, 2017
This is a message from a CWA Sponsor:
American Association of Feline Practitioners (AAFP)
Crystal DeCotiis CDeCotiis@association-partners.com
Manager, Marketing & Communications
Resolve to be the best cat caregiver you can be in 2017 and join the Cat-Friendly Movement.
Cats are valuable members of the family and of course their caregivers want them to live long, happy, and healthy lives. The new website: www.catfriendly.com helps cat caregivers be the best they can be. Powered by a group of passionate feline veterinarians, catfriendly.com provides cat caregivers with reliable educational information about their cat’s natural, but sometimes mysterious behaviors; the importance of routine veterinary care; feline diseases; tips on how to be a great cat friendly caregiver, and answer many of their most pressing questions, such as why does my cat scratch?
If you’re interested in gathering more background information on how and why catfriendly.com was created, ready-to-use social media posts, high-res images/logos, or would like to interview or receive a quote from a feline veterinarian who contributed to the website content, please just shoot me a quick email (CDeCotiis@association-partners.com) and I can get you what you need ASAP.
We’d greatly appreciate any and all help getting the word out about the new website. Better education for cat caregivers means better care for cats.
Thank you for your time,
Crystal
Crystal DeCotiis
Manager, Marketing & Communications
American Association of Feline Practitioners (AAFP)
390 Amwell Road, Suite 402
Hillsborough, NJ 08844
Phone: (908) 359-9351 Fax: (908) 292-1188
CDeCotiis@association-partners.com
IMMEDIATE RELEASE:
New Educational Website Guides You to be the Best Cat Caregiver
Powered by Feline Veterinarians, Website Serves up Credible Information & Unites Cat Lovers
HILLSBOROUGH, NJ (January 11, 2017) – Your cat is a valuable member of your family and of course you want help him live a long, happy, and healthy life. The American Association of Feline Practitioners (AAFP), an organization of feline veterinarians whose mission to improve the health and welfare of cats, has launched “The Cat Community:” www.catfriendly.com . Powered by feline veterinarians, catfriendly.com provides cat caregivers with reliable and valuable educational information. Cat caregivers will be able to learn about their cat’s natural, but sometimes mysterious behaviors; the importance of routine veterinary care; feline diseases; tips on how to be a great cat friendly caregiver, and answer many of their most pressing questions, such as why does my cat scratch?
“Better education for cat caregivers means better care for cats,” said Dr. Lauren Demos, BVMS, HonsBSc, and President of the AAFP. “Catfriendly.com supplies cat caregivers with credible content on feline health so that if they do turn to an online search, they know this information is reliable. However, no amount of online education can replace the relationship you and your cat have with your veterinarian.”
The website includes critical information in the following areas of focus:
- Cat Care at Home
- Keep Your Cat Healthy
- Diseases
- Why Does My Cat….?
- Be a Cat Friendly Caregiver
- The Toy Box (offers the opportunity to share photos, take quizzes, and other fun stuff!)
The site also features a “Find a Veterinarian or Practice” search database so cat caregivers can locate an AAFP member veterinarian or Cat Friendly Practice® in their area. The importance of fostering a close relationship with a veterinarian is highlighted throughout the site and caregivers are encouraged to contact their veterinarian for both sick visits and vital routine preventive care check-ups. You care, we care, cat care. Join the Cat Community and visit: www.catfriendly.com.
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About the American Association of Feline Practitioners
The American Association of Feline Practitioners (AAFP) improves the health and welfare of cats by supporting high standards of practice, continuing education, and scientific investigation. The AAFP has a long-standing reputation and track record in the veterinary community for facilitating high standards of practice and publishes guidelines for practice excellence which are available to veterinarians at the AAFP website. Over the years, the AAFP has encouraged veterinarians to continuously re-evaluate preconceived notions of practice strategies in an effort to advance the quality of feline medicine practiced. Launched in 2012, the Cat Friendly Practice® (CFP) program was created to improve the treatment, handling, and overall healthcare provided to cats. Its purpose is to equip veterinary practices with the tools, resources, and information to elevate the standard of care provided to cats. Find more information at www.catvets.com.
About The Cat Community: Catfriendly.com
Powered by feline veterinarians, catfriendly.com provides caregivers with credible, valuable, and reliable educational information. Caregivers come away from the site learning more about their cat’s innate behaviors, the importance of routine veterinary care, how to take great care of their cat, and be able to answer many of their most pressing questions. The website was created by the American Association of Feline Practitioners (AAFP) with the goal of creating an online community of cat caregivers who want to provide the very best care for their cat. For more information, visit: www.catfriendly.com.
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