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Wine Communicators of Australia Update                                           View this email in your browser
WCA Update 12 June 2020

WCA in partnership with the Department for Trade and Investment hosted a three-part webinar series recently - Driving your business forward through Virtual Tastings.  The recording of the webinars is available to the Australian Wine sector.  Please enjoy the second of the series recordings - Virtual Tasting:  Creating Killer Content.
Meet the Media
We invite you to Meet the Media – Alana House

After extensive experience in newspapers and magazines, Alana has spent the past five years immersing herself in the digital sphere where she has been able to enhance her print and digital knowledge in new and exciting ways, promoting the Australian drinks industry through the Drinks Association.
Industry News

 
Marketing 
Add Punch to Your LinkedIn Profile Using These Examples as Inspiration (business.linkedin.com)
 
Wine Communicator Awards

Entries Now Open!

WCA’s prestigious Wine Communicator Awards recognise outstanding contribution to, and excellence in, wine communication in all its forms.

This is a wonderful opportunity for individuals or teams to showcase their outstanding contribution to the wine industry through their communications efforts. Find out more. 

Entries are sought in the following 10 categories:   
To read more about the entry criteria for each award category, click here.

Entries close 28 August 2020.
Blog
South Australian Chapter member Tijana Laganin has shared her blog - "creativity, empathy and necessity: the guiding themes for wine marketing in a crisis"
 

Baileys Snippet
The Greek island of Ikaria is one of the healthiest places on earth. It is home to more healthy people over 90 years of age than any other place on the planet. Researches have shown that there are many key elements that lead to their longevity, including mountain hikes, midday naps, a Mediterranean diet, strong family and social ties, Greek coffee, herbal tea, red wine and regular sexual activity. Dr. Ilias Leriadis, one of Ikaria’s few physicians, suggests it is also to do with their relaxed pace of life, ‘Have you noticed that no one wears a watch here? No clock is working correctly. When you invite someone to lunch, they might come at 10 a.m. or 6 p.m. We simply don’t care about the clock here.’
So, the next time you are late for a meeting, tell your boss you are simply looking after your health. I’m heading off for a glass of red wine and a nap.

For the past decade, Wine Australia has engaged Wine Intelligence to track the brand health of the Australian wine category in key wine markets. In this week’s Market Bulletin, we take a look at the latest results in market penetration, quality perceptions and attitudes towards Australian wine.



Image:  A happy 90-plus Ikarian
SA Chapter Virtual Event
SA Q&A Panel Series: Connecting to Media

Join us for a panel session where we delve into the written, tasted, PR and social aspects of media for wine brands. Hear from wine writer and storyteller Katie Spain, Wine Showcase Magazine and media partner Peter Muscet, PR whiz and engager Sarah Stokes from Ball PR, and social media digital insider Kelly Wagner of Purple Giraffe.

While this is a South Australia Chapter event, being online we welcome anybody who would like to join us to attend.


When:  25 June 2020
Time:   6pm ACST
Cost:  WCA Members: Free  I Non-Members: $10 + GST


Online Seminar

Australian Wine - Winning the long game

Wine businesses today are confronted with the threat of fire, drought, rising energy prices, disease and climate change (among other things).  Consumers are seeking out businesses whose practises offer a reduced footprint combined with a health and wellbeing focus.

You will hear from global and local experts and practitioners the risks, opportunities, vision and a plan for the future.

The online version of the event will still take place from June 29 to July 1.

University of Adelaide postgraduate Business, Law and Economics webinar series
 
Are you thinking about where the next step in your career could take you? The University of Adelaide has postgraduate options that can open the door to a range of career opportunities.
 
Hosted by Adelaide MBA Program Director Mr Damian Scanlon, the University of Adelaide will be running a short webinar series to explore some of our further study options in Business, Law and Economics. This includes a standalone session focussed on the Adelaide Business School’s flagship program the Adelaide MBA, ranked as the #2 MBA in Australia, as well as a second session which will cover a broader range of postgraduate options including programs such as Wine Business, Agribusiness, and Project Management.
 
Further information and registration details below:
Tuesday 16th June
2-2:30pm
Adelaide MBA: https://www.eventbrite.com.au/e/mba-webinar-tickets-106739007244
 
Tuesday 16th June
2:30-3pm
Postgraduate Business, Law, and Economics: https://www.eventbrite.com.au/e/business-law-economics-postgraduate-programs-webinar-tickets-106869016104
 
COVID-19 Update
At WCA we do not see any point in duplication information that is already available from the Australian Government, Industry Bodies and trusted sources.  We are all in this together and should work collaboratively so that we all get through these challenging times together.

For more information on COVID-19:
Australian Government
Australian Grape and Wine
AWRI
Finlayson's Lawyers
Wine Australia
Members Benefits
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Website
Email

THANK YOU TO OUR PARTNERS
 
GOLD - DenominationHip MediaMeltwaterPernod RicardRiedelThe University of AdelaideTreasury Wine EstateWine ArkWine Australia
SILVER - Accolade WinesWSET
BRONZE - AWRIWinetitles Media
EDUCATION - Ehrenberg Bass InstituteFlinders University, TAFE SAUniversity of Southern QueenslandWine Business Solutions
 



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