WCA Update 5 June 2020
WCA in partnership with the Department for Trade and Investment has hosted a three-part webinar series this week - Driving your business forward through Virtual Tastings. The webinar series, being funded by the South Australia Government has been available to South Australian producers.
However, we are excited to advise that the Department for Trade and Investment has agreed for WCA to release the recording of the webinars to the Australian Wine sector. Please enjoy the first of the series recordings below:
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Webinar Series Session 1 - Virtual tasting setting the framework
Learn about the different platforms that are available, what equipment to use, the importance of lighting, how to manage sound and learn from the experts. Learn from the best on the dos and don’ts in producing a professional virtual wine tasting with a world-class standard business to business approach.
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We invite you to Meet the Media – Peter Bourne
Peter is known Australia wide simply as The Wine Man, a richly deserved and enthusiastically upheld marque.
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Some may vote for William Shatner and others for Dan Aykroyd. Youngsters will vote for Justin Bieber and your grandma will vote for Michael Bublé. But they are all wrong. Neil Young is the world’s greatest male Canadian. Singer, songwriter, guitarist, environmentalist, activist and godfather of grunge, he’s done it all and he’s done it his way. His finest achievement is being the only artist in the history of music to be sued for refusing to be himself. Neil has recorded umpteen classic songs, the best being Cortez the Killer. And at number 9 is Harvest Moon.
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This week, Wine Australia examines what the global harvest is likely to be in 2020 and how that compares with forecasts of wine consumption.
Image: Neil Young, being himself.
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TODAY - IT'S NOT TOO LATE TO REGISTER!!!
Virtual Tasting Learnings from your Peers
5 June 2020, 12.30pm – 2.00pm (ACST)
We will be showcase a panel of four experts who will share with participants their experiences and learnings from hosting a virtual tasting for consumers, distributors, and wine media. They will also be discussing the importance of content.
This third webinar in the series will appeal to a broad cross-section of the wine industry with panel members representations from large events, quirky brands, super-premium, and premium wine producers. Hear from:
Oliver Budack – Maxwells Wines
Anna Fisher – Zontes Footsteps
Justine Henschke – Henschke Wines
Dan Sims – Revel Global
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Value of Education - Building Community and Connection in the Wine Industry
Join TAFE SA’s Gill-Gordon Smith IWE to discuss how education, pathways and collaboration can successfully engage and connect media, trade and consumers.
By attending this webinar you will learn more about :
- What makes a great educational experience
- How to connect with the right people to tell your story
- Selecting the right candidates
- How do you measure impact and success
- What does a successful program look like
- Values and benefits
When: 9 June 2020
Time: 12.30pm - 1.30pm ACST
Recording: If you can't attend this webinar but interested in the content, register so that you can receive a recording.
Cost: WCA Members: Free I Non-Members: $50 + GST (another good reason to become a WCA Member)
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SA Q&A Panel Series: Connecting to Media
Join us for a panel session where we delve into the written, tasted, PR and social aspects of media for wine brands. Hear from wine writer and storyteller Katie Spain, Wine Showcase Magazine and media partner Peter Muscet, PR whiz and engager Sarah Stokes from Ball PR, and social media digital insider Kelly Wagner of Purple Giraffe.
While this is a South Australia Chapter event, being online we welcome anybody who would like to join us to attend.
When: 25 June 2020
Time: 6pm ACST
Cost: WCA Members: Free I Non-Members: $10 + GST
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Australian Wine - Winning the long game
Wine businesses today are confronted with the threat of fire, drought, rising energy prices, disease and climate change (among other things). Consumers are seeking out businesses whose practises offer a reduced footprint combined with a health and wellbeing focus.
You will hear from global and local experts and practitioners the risks, opportunities, vision and a plan for the future.
The online version of the event will still take place from June 29 to July 1.
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At WCA we do not see any point in duplication information that is already available from the Australian Government, Industry Bodies and trusted sources. We are all in this together and should work collaboratively so that we all get through these challenging times together.
For more information on COVID-19:
Australian Government
Australian Grape and Wine
Wine Australia
AWRI
Finlayson's Lawyers
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