Wine Communicators of Australia Update                                           View this email in your browser
WCA Update August 2021

Starting on a positive note, congratulations to the winners of the 2022 James Halliday Wine Companion Awards. While there were some familiar names, there were also some exciting new entries. As usual, the finalists showcase the wonderful diversity – both regional and stylistically – that the Australian wine community delivers.
Whilst on the subject of awards, but less positively, we continue to plan for the Royal Adelaide  and Sydney Royal Wine Show lunches but clearly are having to assess this as the Covid situation develops. We will keep you all informed as more information comes to hand; be assured that health and safety are our primary concerns so will only hold the lunches if we can do so safely. We appreciate everyone’s understanding and ongoing support.
Wine Communicators has several programmes running to help build skills in the industry. The first is the Wine Industry Mentor Programme, which is nearing its halfway stage. Feedback so far is overwhelmingly positive. It’s wonderful to have the privilege to make a difference to the wine careers of the participants, so I wanted to once again take the opportunity to thank the mentors and the programme partners for their support in making this possible.
Additionally, we’ve just closed applications for the 2021 SA Wine Media Cadet. This is focused on fast-tracking the career of a wine story-teller and is therefore close to our hearts. A huge thank you to the Great Wine Capitals programme for its support in helping to making this happen. Watch this space for news of this year’s winner over the next few weeks.
Don’t forget to put your entry in for the prestigious Wine Communicator Awards, which will be closing over the next few weeks. Click here for entry details.
Finally, in recent days we sent a link to WCA Members to participate in a survey. We’re always looking for ways to deliver even more value to members, so we appreciate your feedback on what you’d like to see more of from us. There’s a mixed dozen and an annual subscription up for grabs for one lucky participant, so have your voice heard!


Andrew Stark 🍷
WCA Executive Officer
Good Reads | Industry News
2022 Halliday wine companion winners announced (wine
The wineries making grand statements with design (
Premium wine opportunities in China, South Korea and Brazil (
Can smoke-tainted grapes have an afterlife? (
10 Best Wines in the World (
How will consumer needs prompt wine ecommerce models to evolve post COVID-19 (wine

Feature Article by University of Adelaide
Health, Wellness, Mindfulness, Dry July, or just a fad? What’s motivating us to try NOLO wines. Read here.
Wine Communicator Awards | Entries Closing Soon!
WCA’s prestigious Wine Communicator Awards recognise outstanding contribution to, and excellence in, wine communication in all its forms. This is a wonderful opportunity for individuals or teams to showcase their outstanding contribution to the wine industry through their communications efforts. Find out more. 

Entries are sought in the following 10 categories:    
Entries close next Friday 3 September - Nominate now! 
Enter Now
NSW Friday Armchair Chat | Join us 4pm today!
Registration Here
WCA Royal Adelaide Wine & Spirits Awards Lunch
Join us for an afternoon of award winning wines, food and celebration at the WCA Royal Adelaide Wine & Spirits Awards Lunch on Friday October 8, Adelaide Showground.

Be one of the first to learn who the trophy winners are in this year’s Royal Adelaide Wine Show and, in an exciting addition to this year’s program, the trophy winners from the 2021 Royal Australian Spirit Awards. Tickets on sale now
Wine Direct-to-Consumer Survey | Closing Soon  

The Annual Wine Direct-to-Consumer survey is now open.

Australian wineries with DTC wine sales are invited to complete the Wine direct-to-consumer survey for 2021 conducted by Wine Australia on behalf of the Australian wine sector. 

Take a moment to complete the survey here.

ASVO Webinar Series | Wine Business
The ASVO is launching a new forum focussed on successful wine business practices to complement its technical viticulture and oenology seminar programs.  Find out more.  
Coming up next:
  • August 24, Risk management for uncertain times
  • August 31, Business success through customer focus
Bailey's Snippet | Wine Australia
Why bother with a Piccolo when you can have a Jeroboam? A Jeroboam (aka a Double Magnum) contains four bottles of wine. Apart from having more wine to enjoy, four is also a pretty cool number. There are four seasons. Four phases of the moon. Four Ramones – Johnny, Joey, Tommy, and Dee Dee. Four wings on a bee. Four bases in DNA. Four suits in a deck of cards. Four points on a compass. And no-one has ever proven that you need more than four colours on a map. And if you find a four-leaf clover then you might be in luck. Unless you are in South Korea where four is the symbol of bad luck. So if you are going to export wine to South Korea, then perhaps a Jeroboam might not be the best idea. 
Image: The four bases of punk DNA, Ramones

South Korea is proving to be lucky for the Australian wine sector as exports have grown consistently since the Korea-Australia Free Trade Agreement (KAFTA) came into force in December 2014. Wine Australia provides insights into the wine market in South Korea in a recent market bulletin. And then also check-out insights into one of Australia’s oldest planted varieties, Grenache.

Peter Bailey, Manager Market Insights
WCA Members Survey
 We would like to get to know you and your business a little better, so we can tailor our communications and events program to best meet your needs. 

Please complete the latest survey (it will take no longer than 10 minutes) and have your say. Go in the draw to win a 12 month WCA individual membership AND a mixed dozen of award-winning wines 🍷

Complete Survey Now
COVID-19 Update
At WCA we do not see any point in duplication information that is already available from the Australian Government, Industry Bodies and trusted sources.  We are all in this together and should work collaboratively so that we all get through these challenging times together.

For more information on COVID-19:
Australian Government
Australian Grape and Wine
Finlayson's Lawyers
Wine Australia

GOLD - Accolade WinesDenominationHip MediaMeltwaterPernod RicardRiedelThe University of AdelaideTreasury Wine EstateWine ArkWine Australia,
SILVER - AWRIWSET, Wine Intelligence
BRONZE -  Winetitles Media
EDUCATION - Ehrenberg Bass InstituteFlinders University, TAFE SA Wine and Spirits School

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